Marketo is an excellent choice!
Updated June 16, 2015
Marketo is an excellent choice!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo Marketing Automation
We're using Marketo to execute much of our digital marketing strategy for North America. It is exclusively used by the marketing team. We partnered with Marketo in order to be able to quickly build new campaigns, specifically we were very interested in the cloning features. The tool has been very useful, and the cloning features have certainly lived up to their potential.
- Repeatable process: with the right documentation, it is easy to set up your Marketo instance in a user-friendly and repeatable way. Proper folder structures, proper naming conventions, and the cloning features make Marketo a marketer's dream for repeatability.
- Easy to use: An intuitive interface, together with a great user community, makes Marketo easy to use.
- Advanced features for advanced users: For those of us who want the more advanced reporting, it is readily available with Marketo. But, never fear, a more basic user can still feel right at home.
- More functionality for 3rd party integration: there are some specific features missing from Marketo vs a previous MAP that I've used which limit my ability to integrate with third parties. Specifically, it would be nice to be able to provide URL access to dynamic lists.
- Better partner portal: the partner portal is a little clumsy, and from what I can tell Marketo does not hold its vendors to any standards in terms of responding back to inquiries.
- Improved mobile support: the platform does not come with a lot of out-of-the-box mobile support. This requires some heavy lifting for mobile friendly templates. It is still very doable, it just requires some work.
- We generated ~$3M in pipeline within 48 hours of our first campaign
- The dynamic form features have given us a more robust form strategy
- The clone features have saved us a ton of time
Act-On was very basic, and it was not well suited to our multi-funnel model. We have many products, and we need to be able to track users across many funnels and score them differently based on different sets of actions. I found this hard to do with Act-On.
Pardot is a Sales enablement tool. It is designed for companies where sales holds the reigns. Marketers will not find Pardot as robust as other tools like Marketo.
Pardot is a Sales enablement tool. It is designed for companies where sales holds the reigns. Marketers will not find Pardot as robust as other tools like Marketo.
100,000 to 250,000