Oh my Marketo
Updated February 23, 2016

Oh my Marketo

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo across our entire organization. People are occasionally using other tools but then see the value in using Marketo for various types of sends, routing leads, updating fields. We primary use Marketo for sending our marketing emails but see the value across the organization and are working to get our skill level and knowledge base there. There is so much the tool can do that we are always learning!

Pros

  • Organization segmentations
  • Integrates with webinar providers
  • Community

Cons

  • Examples and best practices on how people are using their tool
  • Their community started clunky and it seem even worse today. The tool does so much but I wish it was easier to learn about and read up on.
  • Sales inefficiency. Marketo has slowed down our sync between our CRM to Marketo which prevented our sales team from working the way they need.
I only previously used Marketo but based on experience with colleagues they prefer Marketo over other solutions. I have heard the interface is better built and that navigating around the tool makes a lot more sense. I feel fortunate that I started with Marketo but hope to one day see the other solutions to really understand how great Marketo is!
250,000 to 1 million
B2B
You need the right kind of person to use Marketo. If your company is not set up with this person it can be challenging to implement. Also understanding your needs and expectations are important before selecting a product. If you are only using it for email sends there might be a better solution. If you want Marketo to manage forms, landing pages and emails it's the right direction to go.

I have encountered issues with the integration with Marketo. There is a lot of finger pointing that happens between Marketo and the other tool and vice versa. Plenty of times I wish there was better integration support. The amount of data we have in Salesforce and would like in Marketo can also slow things down a lot. Whenever we have an update in Salesforce it can take days for it to make it's way over to Marketo. While I can live with the data not being there, I cannot live with the delay it causes on request campaigns and other batches that are running. So If you have a lot of data or a lot of integrations needed I am not saying chose another solutions, I am saying you need to integrate/sync right form the start AND understand the impact these things can have on your system.

Adobe Marketo Engage Feature Ratings

4.6
WYSIWYG email editor
4
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
7
Mobile optimization
1
Email deliverability reporting
5
List management
5
Triggered drip sequences
4
5.3
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
4
Automated sales alerts and tasks
4
5.5
Calendaring
2
Event/webinar marketing
9
4.0
Social sharing and campaigns
4
Social profile integration
4
3.0
Dashboards
5
Standard reports
2
Custom reports
2
7.3
API
8
Role-based workflow & approvals
3
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

15 - We have a variety of people using Marketo. A majority of the people at my organization are within marketing that are setting up campaigns/programs, building landing pages and emails and importing event attendee lists. On the other side we have sales using the tool. Some of the team is using Marketo to help with lead routing. Then we have a good portion of our sales team using Marketo Sales Insight to send emails to prospects.
3 - It's important that anyone managing your Marketo instance is detail oriented, learns quickly and can grow with the tool. Marketo does a great job of releasing new features and keeping up with that at times can be tough. When you found a way to work your system and then a new release comes out it can be daunting to go back and update all prior programs or assets.

  • Tracking inbound leads
  • Monitoring lead traffic
  • Lead routing
  • Pumping in data from other databases to use as dynamic content in emails
  • Better segment our audience and deliver the right content
I am saying 10 because I cannot see us transitioning to another tool. We are very much invested in Marketo and moving away from it would slow our business down. I think Marketo is very powerful and we need to keep our business going. While there are things I would love to be different, there are tons of things I still need to dive into to really see the true value.

Evaluating Marketo and Competitors

Not Sure
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product

Marketo Support

They are extremely helpful and respond quickly and are easy to reach. Out of most of the tools I use Marketo has the best support. They know their product, if they don't they look into it. They take the time to understand the problem, ask additional questions when unclear.
ProsCons
Good followup
Knowledgeable team
Kept well informed
Support understands my problem
Support cares about my success
Quick Initial Response
Slow Resolution
Problems left unsolved
Yes - Things get hung up if we can't resolve issues. Having the premier support line really helps us get a move on finding a solution. This level of support is great to either shoot an email or give a call. I previously did not have phone support and having that has really helped in my success.
Yes - I have submitted a few bugs to Marketo. In one case it was logged and they began working on it. In another case I was having a unique issue that seemed like a bug but they couldn't track down. This issue was never resolved leaving me to lack faith in that particular portion of the product for nearly a year.

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage