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Finally... A New Method of Marketing!
October 31, 2013

Finally... A New Method of Marketing!

Amanda Botha | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Experiences

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

  • [Khoros] does an excellent job at pooling different aspects of social media that are popular today, such as Twitter and Instagram. Social Media continues to be of utmost importance in communicating with customers, and [Khoros] allows for easy capitalization on that factor.
  • It is incredibly easy to manage. You can click on a stream, and approve or reject content that is queued for a particular segment on the site. In this way, you are able to control what media/content you are displaying on your page at all times.
  • It has a clean design and can be altered to suit any format or layout that you or your company prefers. I was able to draw a picture of the layout that I wanted, and that was directly translated to the [Khoros] page.
  • While the content is easy to approve or reject, I had to go through each stream and reject the same content once they were already used in a particular queue. It would be useful to have an option to reject content in other streams that could pop-up when you are going through the content.
  • The page was slow to load at times, and definitely had to be adjusted based on which browser was used to access it.
  • Some of the panels of content on the page that had a rotation of photos to cycle through would seem stagnant, or would only cycle through the most recently approved photos. While this may be preferred by other users, I would have liked it to do a complete cycle of content.
  • The [Khoros] page housed our Intern Video Series, which got approximately 3,500 views in 8 weeks. This was amazing since it was the first time that the company implemented the project.
  • There was an increased interest in the internship program by other employees within the company, since the page was a fun way to keep track of their progress throughout the program.
  • The page definitely accrued more interest from students themselves in the company's internship programs, and using the page as a marketing tool was used to increase the number of applications to those programs.
I would recommend this product to a colleague based on the reason for their use of this product. The page definitely has key advantages in it's ability to pool content or to embed social media within it's structure. If it would be viewed by a large number of people, it is definitely worth the investment because it finds an easy and new way to communicate a message/idea about a certain program, event, or product. I would not suggest that the page should be the sole source of information to a customer, but rather as a supplement that would link together all aspects of the project. This is an increasingly important factor for any website to have since communication has become extremely integrated. There are so many applications/programs competing for customers/users today, and it has become highly advantageous to make the experience of the customer who is implementing the page and the user who is interacting with the page more convenient and exciting.

Using Khoros Marketing (Formerly Spredfast + Lithium)

Overall, I think that [Khoros] is a great platform as a marketing tool for any program, event, or product. There is power in its ability to pool media and content with a pre-approval process. It could use some improvement on the user interface of the page, but overall it is fun, new, and exciting! I would definitely work with [Khoros] again if I had the opportunity, or recommend it to other companies/customers.