Maxymiser Review
Anonymous | TrustRadius Reviewer
Updated December 18, 2014

Maxymiser Review

Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Our online marketing department is using Maxymiser to determine optimal user journeys and help us make sound data driven decisions around improvements to our site and how we should best develop and implement our product innovations. It ensures new features and journeys to the site and onsite are delivering the uplift that split testing truly indicates. It is an essential platform for genuine improvement in user experience.
  • Business case analysis and investigation
  • Technical solutions onsite
  • Platform for self service solutions
  • Data dashboard has room to include more statistical information
  • Incorporation of raw data of onsite tests
  • Mobile testing platform
  • Increased conversion rates
  • Quicker product development
  • ROI est. based on captured customer information through the user journey
Well suited for inexperienced A/B testers and experienced conversion executives

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Always open to alternatives but competitors will have to define a clear proposition to switching which will be a difficult job

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

ProsCons
Well integrated
Slow to learn
Cumbersome
Lots to learn
  • Conversion uplifts
  • Statistical significance
  • Filtering by attributes

Oracle CX Marketing (formerly Oracle Marketing Cloud) Reliability