Maxymiser Review
Updated December 18, 2014
Maxymiser Review
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Maxymiser
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
Our online marketing department is using Maxymiser to determine optimal user journeys and help us make sound data driven decisions around improvements to our site and how we should best develop and implement our product innovations. It ensures new features and journeys to the site and onsite are delivering the uplift that split testing truly indicates. It is an essential platform for genuine improvement in user experience.
- Business case analysis and investigation
- Technical solutions onsite
- Platform for self service solutions
- Data dashboard has room to include more statistical information
- Incorporation of raw data of onsite tests
- Mobile testing platform
- Increased conversion rates
- Quicker product development
- ROI est. based on captured customer information through the user journey
Using Oracle CX Marketing (formerly Oracle Marketing Cloud)
Using Oracle CX Marketing (formerly Oracle Marketing Cloud)
| Pros | Cons |
|---|---|
Well integrated | Slow to learn Cumbersome Lots to learn |
- Conversion uplifts
- Statistical significance
- Filtering by attributes