Worth the effort
Updated December 09, 2014
Worth the effort
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Responsys
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
- Interact Campaign provides a wide variety of capability for creating dynamic message content, tailored to each specific channel.
- Interact Connect offers straight forward, reliable data integration.
- Recent enhancements to Interact Program make it flexible and easy to set up and test.
- As a SQL developer, I'd like to see enhancements to the SQL View and Join View capability that would make it easier to set up and test, providing more of a developer experience.
- We're starting to use Responsys for more real-time email scenarios. The regular maintenance windows are something we need to plan for and work around.
- Response time in the UI and campaign launch can be slow during peak times.
- Our Responsys email marketing campaigns drive traffic to our web site and contribute significantly to our annual revenue.
- The Responsys interface is easy to use. Feature and functionality enhancements over the past couple of years have greatly improved our productivity related to email marketing. We spend much less time generating our weekly promotional emails than we would without Responsys.
- We recently implemented the Responsys integration with Omniture. We're seeing positive conversion rates with our new abandoned cart emails.