Maxymiser has been integrated completely into the web development process. Every major change that is made to the ao.com website is tested using the Maxymiser tool. We have invested in a dedicated team to really drive the product at 100 miles an hour and we've seen some real results from doing so. The tool has allowed us to have the confidence that what goes live works, and what is already live can be optimised to be better. Since implementing Maxymiser into the development process it has given the senior team the confidence to step back and allow the team to crack on because the process works and can be backed up with the numbers. What makes this tool a standout from all other testing tools, is that the numbers it reports will reconcile with your analytics giving you even more confidence it is working.