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Good integrations, incredibly valuable insight!
January 31, 2019

Good integrations, incredibly valuable insight!

Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Anaplan Predictive Insights (Mintigo)

We previously used Mintigo's Salesforce integrations to receive marketing insights predicted from our generated leads. This software greatly helped us with their integrations into our existing marketing workflows, including Salesforce and a separate CRM. We also used the lead scoring insights that Mintigo provided to greatly increase the quality of feedback we were receiving from just software about our lead flow.
  • Great integrations - Mintigo offers Marketo and Salesforce integrations, and it's incredibly easy to setup/integrate.
  • Mintigo provides incredibly helpful and applicable insights, much better than other marketing-related optimization software.
  • All-in-one features/dashboard - Mintigo serves as a great dashboard for lead flow and optimization, everything is in one place and the UI is generally well-designed.
  • We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
  • Our integrations sometimes misbehave - It seems like it loses sync intermittently.
  • There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM
  • Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
  • Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
  • Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.
EverString is our current marketing optimization tool. In the past, we found it to not give us better insight on our customer base, but over time, it seems that the quality of their customer identification has improved. EverString also had more limited integrations in the past, but that has also improved.
Mintigo is unparalleled in certain aspects to its competitors. It provides an amazing level of insight and detail for improving lead flow but is also quite competitive. I think it's most suitable for companies that already believe they've done everything in their knowledge to get to the 90th percentile of what they believe is optimal lead flow. The price of Mintigo still makes it a questionable option for some earlier-stage companies.