TrustRadius
EverString offers predictive demand generation and predictive lead scoring.https://dudodiprj2sv7.cloudfront.net/product-logos/Sm/e3/CKNKEIHD1NKL.JPEGEverStringDylan's EverString Review2018-08-13T17:26:53.208ZIt is just being used in the Sales department to help tier accounts, prioritize leads based on the intent topics, and add account information into our CRM.,The Salesforce integration/UI because it is easy to navigate and leverage EverString insights within prospecting calls.
Technology insights - leverage this aspect of EverString to sort my accounts based on the technology they are using.,Intent Score - more explanation or training on how the Intent Score is determined.
Intent Score / Topic - It would be extremely valuable for the Intent aspect of EverString to provide more context on who is contributing to the score/surging intent topic.,7,Yes we are able to find account intelligence in Everstring on our own. In terms of training, it took a few 1 hour long sessions with our operations team (our power user) for the team to adopt the tool and feel comfortable using it in their day-to-day.
Our marketing team does not use EverString and has no plans to do so.,I don't really use this feature much. I use EverString's "similar companies" aspect to identify accounts similar to those accounts my team or I have signed on as customers in the past.,My team has not really adopted an ABM strategy at this time.,In terms of sales velocity, I would say my team has not experienced this very much, if at all. Could be that we aren't utilizing the full capability of EverString and are unaware, or the team doesn't use EverString enough to build that case.,Not sure how to track that at this time so I cannot answer this for you.,SalesLoft and ZoomInfoDylan McMullenEverString for Companies New To ABM2018-08-10T16:21:12.107ZOur Marketing team uses EverString to identify net new target accounts for our ABM initiative, while our Sales team uses the tool to understand firmo and technographic data about their target accounts ahead of outreach. We leverage a fit model as well their audience building filters to identify best fit accounts and then export that list to Terminus for a pre-targeting campaign to validate the cohort and further tier the accounts by engagement.,EverString provides accurate firmographic and technographic data about the vast majority of companies in their database and allows us to refine and filter that list by literally hundreds of data points.
The ease of use and UX are very useful when you don't want to waste time searching and filtering accounts.
The direct integrations with Salesforce, Terminus and various MAS, as well as being able to export CSV files makes getting accounts into your sales and marketing systems of record a snap.,Contact level data is very limited, we have had difficulty in verifying some of the contacts, especially in real estate and mortgage. You can really only export phone and email into a CRM and those may be wrong, it makes it difficult for Sales to trust the quality of the data when many are simply wrong.,10,The Salesforce integration and VF pages really make it incredibly easy for AEs and BDRs to see the data for themselves, add their own accounts and contacts and look at other similar accounts. We needed to provide very little training to get our Sales teams up and running. The marketing team assigned to research and select net new accounts has also not had any difficulty in getting started. EverString has an intuitive UI that doesn't require a lot of hand holding.,We're very satisfied with EverString's ability to identify best fit accounts. It does not replace the hard work of actually building an ICP, but once you have that, you can very easily find the right subset of accounts with all of the different lost filtering options available and you'll be confident that you're pulling in the right net new accounts into your CRM,By allowing us to directly push net new accounts to EverString as a list, we have been able to run pre-targeting/list validation campaigns to 1) verify the accounts are engaging with us and 2) further assign them into priority tiers before passing off to Sales. Terminus exports now include Fit and Intent data from EverString which really helps us understand the similarities and differences between engaged accounts.,We did not benchmark velocity before implementing EverString so we cannot say definitively that it's decreases the time to sale.,We're definitely reaching higher quality and better fit accounts with EverString than we did before. We're able to quickly research a new industry we want to penetrate and then craft quality content for ABM efforts with the data we get from EverString. Sales And Marketing alignment has improved since we adopted EverString because Sales can see exactly why Marketing selected the accounts and it has helped us build better cadences and campaigns around the data we captured.,Datanyze and DiscoverOrg,10,1,Identify Best Fit Accounts
Enrich existing data sets on Enterprise accounts
Launch ABM campaigns quickly
Leverage fit data to correlate engagement with fit and validate TALsRaheel AlamEverString has given us what we need in this solution.2018-06-15T14:46:22.131ZWe had a need to find clients that looked like our current client base. We also wanted to target referral sources that matched those we work with now. We brought EverString into our MarTech stack to help us accomplish those tasks. EverString scores our current client base and then allows us to find the best matches to that scoring. On top of that, we can search for like companies by keyword, company URLs, etc. As we get further along in our usage, we will be able to let the individual reps build their own audiences and target them. Currently, though, only marketing has access to do this.,EverString can provide us actual contact data within an organization so we are not just targeting a company, but contacts within that organization.
EverString works seamlessly right inside our Salesforce instance.
EverString's UI is easy to use and navigate, plus our customer success manager is there for us every step of the way if we do run into an issue.,As we are newer users, I haven't had anything that I can say is a con at the moment.,10,We have not rolled it out to our sales team yet. We are focusing it on our marketing efforts, right now. Once we do roll that out it will take just a little bit of training with a clear understanding that they won't be able to publish an audience as we have a limited number of accounts within our subscription.,We are very satisfied and comfortable with EverString's ability to identify the best fit accounts. From what we have seen so far in building out audiences, there have been zero issues with the return on out searches.,We are newer to this and we have not gotten the sales team involved up to this point. We have been building audiences for some very specific campaigns we have yet to roll out fully.Shane AdairMake sure your organization is investing more time with good fit accounts2018-08-16T17:04:44.218ZI use EverString to import lists of 1000+ accounts and filter out the companies that are too big or too small to benefit from our platform. EverString allows me to limit the number of bad fit companies that are being sent to our SDR team. Saving everyone time and increasing the opportunities created per demo set.,Allows you to eliminate companies based on revenue
Allows you to eliminate companies based on employee count
Tagging companies based on their industry,The fit score could be better - It isn't accurate enough
The industries are too broad
There are many accounts that don't have contacts,10,EverString is incredibly easy to get intelligence on. I do think some of the intel isn't accurate but for the most part, it is useful.,For the type of companies we target, manufacturers, the fit score does not work well. It doesn't seem to factor in revenue and employee count for their fit score. There are bad fits that have high fit scores but if it is a good fit it will not have a low fit score.,No,We have increased our demo sets and closing rate in the last 6 months. Part of that increase can be attributed to EverString.,Our AE's are not wasting time by having conversations with bad fit accounts. our SDR's are prospecting a much higher quality pool of accounts. The lead flow is similar but our lead quality has improved.,ChannelSight Channel Leads, Terminus and SalesLoftEddie SlaughterWould buy EverString again...2018-08-10T16:31:17.641ZWe use EverString within the Sales department. It has helped us cleanse our CRM of duplicates and provides a semi-live database of information that updates. One of our biggest challenges was old dirty data that never was updated. In addition, we leverage EverString Intent Topics to help our prospecting team find net new accounts that are active in the market.,Communicates with their customers
Updates the technology quite frequently
Provides a solid technology,Within any database technology, more accurate information. No one will ever be 100% but this is always an area for improvement
Cleanse loop - as accounts are removed from their database, it should start to remove info with in the CRM,9,Very Satisfied.,EverString has enabled this strategy because:
1. You have up to date information about the account before prospecting it
2. Intent has given a starting point on which companies to target first
3. Lower the time of scrubbing account information.,We've been able to significantly cut down the time our SDR's spent scrubbing account information before they even go after it. Then when we layered in Intent, it has help them reduce the amount of time they spend going after accounts that aren't in the market.,We just implemented measures to capture this.,ZoomInfo and D&B Hoovers (formerly Avention)Aidas Dirse
Unspecified
EverString
53 Ratings
