TrustRadius
EverString offers predictive demand generation and predictive lead scoring.https://dudodiprj2sv7.cloudfront.net/product-logos/Sm/e3/CKNKEIHD1NKL.JPEGEverStringWe love EverString!2018-08-28T17:00:33.865ZEverString is being used by our sales and marketing teams to help us uncover company and contacts in our industry. We work in a small, niche industry and finding data to support our efforts is challenging. EverString gives us a source for company/contact names that we have been trying to find for some time now.,EverString offers a way to connect with companies/contacts not found on standard lists.
The additional information on the companies that EverString matches is very beneficial in determining if that company is truly a fit for our needs.
EverString support is very responsive - if we have a question, we get an answer quickly.,Everstring has already addressed this actually - when we first started using the product, we needed a little more '101' instruction to help us get started. Everstring has since added video tutorials that guide new users, step by step, through the processes that they will use.,10,Training needed is minimal and EverString offers both in person training and video tutorials that can be watched as needed.,EverString does a great job of identifying best fit accounts - but our industry is unique enough that we still have to do our own due diligence to make sure that the EverString recommendations are right. But EverString offers enough information on new accounts that we can perform our due diligence quickly and easily.,Our sales team has been able to take a handful of new leads and multiply those numbers by identifying like companies not in our CRM - this is a huge asset to our team and we are much more efficient and productive as a result!,Erin McAnallyGreat way to focus your sales team2018-08-17T19:45:57.102ZEverString is being used being used by our Marketing team to provide insights to Sales about the best accounts to go after. We use Engagio to manage account engagement with our content, and EverString provides the flip side of that to tell us which accounts are the best fit based on our historical sales. In addition, we use EverString for some data augmentation in Salesforce.,Everstring has some super detailed models, and can support having different ones based on geo or account size. You can also go in and see what comprises the models.
We've had a lot of success working with the team at EverString to define some more advanced models and implementing those back into Salesforce.
The data augmentation piece works very well for accounts in your database, and you're also able to export accounts that fit your model directly to Salesforce.
Integration with CRM is super easy. Only took about an hour.,The user interface isn't especially easy to use, especially the interface to search for and export accounts.
Although the data augmentation piece works well, it's very expensive relative to dedicated solutions like Discover.org or ZoomInfo.,8,For the most part, we're exporting the intelligence to Salesforce, particularly the actual model fit scores, as well as the topics for which accounts are surging. For the most part, Marketing is the only group that's actually logging in to EverString, while Sales is being directed on account priority based on the data that's sent to Salesforce.,Couldn't be happier. EverString does a better job than other tools at showing exactly why an account is fit, and they have an excellent data set to back it up. When we review the models that EverString is spitting out with Sales, they've always agreed that it all makes sense and they trust the numbers coming back out. In addition, EverString has a huge database that includes intent data from Bombora that complements our ABM tracking in Engagio & Uberflip.,It's critical. You need something like EverString to do ABM effectively. Engagio and similar tools are great for identifying which accounts are active, but activity can't be the only metric you use to decide your target account list; you also need to look at which accounts will work well with your solutions as well as the ones that might be interested but haven't heard of you. That's the part EverString helps with.,We sell a product that has very broad applications, and in general, most organizations could make use of our product. That's great if you're an investor, but sales reps only have so much time and need to know where to prioritize to maximize their productivity. EverString helps us guide the Sales team towards the best fit accounts.,Everstring isn't having a big impact at the top of the funnel. Demand generation is still targeting a broad audience to create engagement for our sales team to follow up with. Everstring is more impactful from an ABM perspective, to identify top accounts and prioritize them for sales. The intent data has had some help in terms of directing our content team on what topics to focus on.,InferJosé Rafael ParrDylan's EverString Review2018-08-13T17:26:53.208ZIt is just being used in the Sales department to help tier accounts, prioritize leads based on the intent topics, and add account information into our CRM.,The Salesforce integration/UI because it is easy to navigate and leverage EverString insights within prospecting calls.
Technology insights - leverage this aspect of EverString to sort my accounts based on the technology they are using.,Intent Score - more explanation or training on how the Intent Score is determined.
Intent Score / Topic - It would be extremely valuable for the Intent aspect of EverString to provide more context on who is contributing to the score/surging intent topic.,7,Yes we are able to find account intelligence in Everstring on our own. In terms of training, it took a few 1 hour long sessions with our operations team (our power user) for the team to adopt the tool and feel comfortable using it in their day-to-day.
Our marketing team does not use EverString and has no plans to do so.,I don't really use this feature much. I use EverString's "similar companies" aspect to identify accounts similar to those accounts my team or I have signed on as customers in the past.,My team has not really adopted an ABM strategy at this time.,In terms of sales velocity, I would say my team has not experienced this very much, if at all. Could be that we aren't utilizing the full capability of EverString and are unaware, or the team doesn't use EverString enough to build that case.,Not sure how to track that at this time so I cannot answer this for you.,SalesLoft and ZoomInfoDylan McMullenEverString for Companies New To ABM2018-08-10T16:21:12.107ZOur Marketing team uses EverString to identify net new target accounts for our ABM initiative, while our Sales team uses the tool to understand firmo and technographic data about their target accounts ahead of outreach. We leverage a fit model as well their audience building filters to identify best fit accounts and then export that list to Terminus for a pre-targeting campaign to validate the cohort and further tier the accounts by engagement.,EverString provides accurate firmographic and technographic data about the vast majority of companies in their database and allows us to refine and filter that list by literally hundreds of data points.
The ease of use and UX are very useful when you don't want to waste time searching and filtering accounts.
The direct integrations with Salesforce, Terminus and various MAS, as well as being able to export CSV files makes getting accounts into your sales and marketing systems of record a snap.,Contact level data is very limited, we have had difficulty in verifying some of the contacts, especially in real estate and mortgage. You can really only export phone and email into a CRM and those may be wrong, it makes it difficult for Sales to trust the quality of the data when many are simply wrong.,10,The Salesforce integration and VF pages really make it incredibly easy for AEs and BDRs to see the data for themselves, add their own accounts and contacts and look at other similar accounts. We needed to provide very little training to get our Sales teams up and running. The marketing team assigned to research and select net new accounts has also not had any difficulty in getting started. EverString has an intuitive UI that doesn't require a lot of hand holding.,We're very satisfied with EverString's ability to identify best fit accounts. It does not replace the hard work of actually building an ICP, but once you have that, you can very easily find the right subset of accounts with all of the different lost filtering options available and you'll be confident that you're pulling in the right net new accounts into your CRM,By allowing us to directly push net new accounts to EverString as a list, we have been able to run pre-targeting/list validation campaigns to 1) verify the accounts are engaging with us and 2) further assign them into priority tiers before passing off to Sales. Terminus exports now include Fit and Intent data from EverString which really helps us understand the similarities and differences between engaged accounts.,We did not benchmark velocity before implementing EverString so we cannot say definitively that it's decreases the time to sale.,We're definitely reaching higher quality and better fit accounts with EverString than we did before. We're able to quickly research a new industry we want to penetrate and then craft quality content for ABM efforts with the data we get from EverString. Sales And Marketing alignment has improved since we adopted EverString because Sales can see exactly why Marketing selected the accounts and it has helped us build better cadences and campaigns around the data we captured.,Datanyze and DiscoverOrg,10,1,Identify Best Fit Accounts
Enrich existing data sets on Enterprise accounts
Launch ABM campaigns quickly
Leverage fit data to correlate engagement with fit and validate TALsRaheel AlamEverString has given us what we need in this solution.2018-06-15T14:46:22.131ZWe had a need to find clients that looked like our current client base. We also wanted to target referral sources that matched those we work with now. We brought EverString into our MarTech stack to help us accomplish those tasks. EverString scores our current client base and then allows us to find the best matches to that scoring. On top of that, we can search for like companies by keyword, company URLs, etc. As we get further along in our usage, we will be able to let the individual reps build their own audiences and target them. Currently, though, only marketing has access to do this.,EverString can provide us actual contact data within an organization so we are not just targeting a company, but contacts within that organization.
EverString works seamlessly right inside our Salesforce instance.
EverString's UI is easy to use and navigate, plus our customer success manager is there for us every step of the way if we do run into an issue.,As we are newer users, I haven't had anything that I can say is a con at the moment.,10,We have not rolled it out to our sales team yet. We are focusing it on our marketing efforts, right now. Once we do roll that out it will take just a little bit of training with a clear understanding that they won't be able to publish an audience as we have a limited number of accounts within our subscription.,We are very satisfied and comfortable with EverString's ability to identify the best fit accounts. From what we have seen so far in building out audiences, there have been zero issues with the return on out searches.,We are newer to this and we have not gotten the sales team involved up to this point. We have been building audiences for some very specific campaigns we have yet to roll out fully.Shane Adair
Unspecified
EverString
85 Ratings
