TrustRadius
EverString offers predictive demand generation and predictive lead scoring.https://dudodiprj2sv7.cloudfront.net/product-logos/Sm/e3/CKNKEIHD1NKL.JPEGEverStringEverString at a High Growth Software Tech Firm2018-11-25T00:14:15.467ZEverString is a fantastic product for organizations that want additional visibility into their invisible pipeline. The product is currently leveraged at CAST by product marketing as well as marketing ops teams to drive additional insight into the sales funnel. The core business problems that it helps address include:
Bucketing prioritization efforts across the portfolioLead GenLead EnrichmentAlignment of marketing effort,Helping Sales & marketing align and strategize marketing efforts
Bucketing organizations that may be already searching for your solutions
Helping Marketing, Marketing Ops & Sales better structure marketing campaigns
Leveraging Intent Data & Models to efficiently segment your efforts to align marketing efforts,Having a better integration with other CRM solutions across the market (Hubspot),8,We were proficient with the tool after 2-3 sessions with our account managers. It is critical to pay attention and attend webinars to find out best practices on how to best fit the solution to your business model. Sales and marketing teams took approximately a week of playing with building reports to feel confident in leveraging the outputs into our outbound marketing campaigns.,Highly satisfied, EverString helps identify new accounts/profiles that you otherwise would not consider targeting. Identifying accounts in new market segments/verticals can be very beneficial for lead gen and business development to activate net new opportunities.,We have been able to [use better] marketing efforts around ABM by leveraging the specific key-words that the organizations may be actively researching. We used this data to pinpoint specific buying keywords that organizations are querying, and from there use our BD & AE teams to connect our value props to their keywords.,Absolutely we have, by segmenting and prioritizing where efforts should be injected based on the intent score that the organization had. The organizations that have keywords that score highly and align well with our product offering would be blocked and tackled first.,Unfortunately, the activation of EverString leads or opportunities across the organization is hard to define. We were unable to identify immediately if EverString alone is the direct source of the lead, or whether or not the efforts are directly involved in generating opportunities. With that said, there were meetings generated with contacts created from EverString lists that would have not otherwise occurred, so in that sense, the solution has proven itself. The challenge is mapping the direct tangible ROI from the tool when there are so many outlying factors that influence whether or not a lead turns into an opp.,Adam de DelvaEverString after a month.....2018-11-25T00:19:40.230ZEverString is being used by my organization to track intent topics and identify strong leads to follow up with. We are also using the similar companies function to find new leads. I have been trying to use the "contacts" tab but I haven't found it to be accurate enough yet.,Identify strong leads via intent topics and score.
Identify strong prospects with the similar companies feature.
Has good information on companies including revenue, location, employees etc.,The contacts are quite outdated or none are available
I'm finding that the ESState information is sometimes wrong for where the company is actually headquartered
I've noticed a lot of my Canadian accounts can't be identified by EverString,8,Learning how to use EverString is quite easy. We did some training on it but the interface makes the information you are after quite accessible.,I'm quite satisfied with EverString - obviously the intent topics aren't always 100% accurate but they make finding appropriate accounts to spend time on much easier.,Unsure?,I believe that EverString has definitely contributed to my productivity while prospecting. I'm able to find net new accounts quicker as well as identify which prospects to go after based off their intent topics.,I haven't been using EverString long enough to determine its effect on my pipeline (approx a month and a half) but I do believe that it will strengthen my pipeline moving forward into the new year.,ZoomInfoAnthony AmmiratoEverString has given us what we need in this solution.2018-06-15T14:46:22.131ZWe had a need to find clients that looked like our current client base. We also wanted to target referral sources that matched those we work with now. We brought EverString into our MarTech stack to help us accomplish those tasks. EverString scores our current client base and then allows us to find the best matches to that scoring. On top of that, we can search for like companies by keyword, company URLs, etc. As we get further along in our usage, we will be able to let the individual reps build their own audiences and target them. Currently, though, only marketing has access to do this.,EverString can provide us actual contact data within an organization so we are not just targeting a company, but contacts within that organization.
EverString works seamlessly right inside our Salesforce instance.
EverString's UI is easy to use and navigate, plus our customer success manager is there for us every step of the way if we do run into an issue.,As we are newer users, I haven't had anything that I can say is a con at the moment.,10,We have not rolled it out to our sales team yet. We are focusing it on our marketing efforts, right now. Once we do roll that out it will take just a little bit of training with a clear understanding that they won't be able to publish an audience as we have a limited number of accounts within our subscription.,We are very satisfied and comfortable with EverString's ability to identify the best fit accounts. From what we have seen so far in building out audiences, there have been zero issues with the return on out searches.,We have not adopted an ABM strategy as of yet. We are still working on other areas that need to be addressed first.,We are newer to this and we have not gotten the sales team involved up to this point. We have been building audiences for some very specific campaigns we have yet to roll out fully.,So far we have filled our sales funnel quite a bit with leads that we have identified as closely matching our current client base. We have used our other solutions to message these leads and have seen fantastic results thus far. We monitor this daily as it is important for us to see if our efforts are providing value to the sales team. We are in daily contact with the sales team assessing how these leads compare to others and it has been nothing but positive feedback so far.Shane AdairEverString for Target Account Identification2018-11-14T23:26:57.834ZIt is being used by sales and marketing to identify target accounts by vertical and geography. Marketing is the primary user.,EverString has a compelling compilation of company data for the U.S. market, with detailed info on company size, revenue, and tech stack.
EverString makes it easy to slice and dice their data to create groups of companies for further analysis. It is particularly nice that EverString can take some or all of your current customers as the primary input to create the model against which fit and pattern matching is evaluated.
It is straightforward to save, further analyze, and publish the end target list of accounts.,EverString could/should expand to international markets, or at least the top 20-25 countries by GDP. That would significantly increase the value for global companies.
One of the challenges with EverString is that, while the data set is impressive, it's fairly static. I think EverString could/should work to get my dynamic purchase intent and/or research data into the product and enable alerts whenever companies move in/out or up/down in fit score.
We use EverString in combination with Discover.Org as the 'whole solution', as we need both the target accounts and the contacts in those accounts to enable our go-to-market. Would be great if that combo was all part of the same solution.,7,EverString is relatively easy to use, so doesn't require much training. There are some nuances and unknown aspects to how the modeling and fit score works that are important to know. It's not specifically a training issue in the use of the product, but rather training on how the modeling works so that users understand how their filtering choices will affect their results. For example, when a user puts in a particular set of tech filters, the system doesn't expand the list or add points to the score when that tech set is present in the EverString data, which would be a valid way to use that data. Rather, EverString keeps their fit score algorithm exactly the same, and simply filters out all companies who don't have the tech set present. I'd personally like the model to be used both ways (if tech X is found, add fit points OR keep only fit companies with tech X).,I would say we are 80% satisfied. We do close reviews and market-testing of the account lists, and then being outbound marketing cadences to the final list of accounts. By and large, most of the accounts seem to be reasonable fits, and getting the list of accounts from EverString is far quicker and more expansive than manual research.,Very simply - EverString is either the source or validation of the list of target accounts by vertical.,Honestly, the sales teams use EverString sparingly. The major use was to develop the list of target accounts for each rep. After that, they use DiscoverOrg for prospect contact info and intent, as well as contact info that the Marketing team has data-mined from other sources.,The biggest impact has been expanding the list of qualified target accounts from about 300 to 1000. From there, we've added ~10 contacts per account, which has expanded our reach by ~7000 names. We get about 30% of our meetings and opportunities from our target account list and contacts.,Mark SarbiewskiWe love EverString!2018-08-28T17:00:33.865ZEverString is being used by our sales and marketing teams to help us uncover company and contacts in our industry. We work in a small, niche industry and finding data to support our efforts is challenging. EverString gives us a source for company/contact names that we have been trying to find for some time now.,EverString offers a way to connect with companies/contacts not found on standard lists.
The additional information on the companies that EverString matches is very beneficial in determining if that company is truly a fit for our needs.
EverString support is very responsive - if we have a question, we get an answer quickly.,Everstring has already addressed this actually - when we first started using the product, we needed a little more '101' instruction to help us get started. Everstring has since added video tutorials that guide new users, step by step, through the processes that they will use.,10,Training needed is minimal and EverString offers both in person training and video tutorials that can be watched as needed.,EverString does a great job of identifying best fit accounts - but our industry is unique enough that we still have to do our own due diligence to make sure that the EverString recommendations are right. But EverString offers enough information on new accounts that we can perform our due diligence quickly and easily.,Our sales team has been able to take a handful of new leads and multiply those numbers by identifying like companies not in our CRM - this is a huge asset to our team and we are much more efficient and productive as a result!,Erin McAnally
Unspecified
EverString
120 Ratings
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