Good Bang for Buck for All-Around Email Marketing Software
June 06, 2021

Good Bang for Buck for All-Around Email Marketing Software

Nathan Richardson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Moosend

We use Moosend on our email marketing team, which belongs to the demand generation department. It is not used across the whole organization, though many employees in marketing are fairly familiar with it. We decided to start using it once we hit the mid/enterprise level, as our prior automation solution simply didn't have the functionality that we required.
  • Automation
  • Contact lists
  • Analytics
  • UI
  • Prospecting
  • Notifications
  • Improved conversion
  • Reduced time spent
  • Added to template library company-wide
Moosend is known as more of an industry standard than BuzzStream (which is a more budget tool), and it shows. BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so much less clunky than the other tools we evaluated.

Do you think Moosend delivers good value for the price?

Yes

Are you happy with Moosend's feature set?

Yes

Did Moosend live up to sales and marketing promises?

Yes

Did implementation of Moosend go as expected?

Yes

Would you buy Moosend again?

Yes

Moosend is particularly well suited for email blasts tailored towards a general audience of likely buyers. However, we find that it is less useful in situations where we are targeting specific segments of our audience, or specific verticals.

Moosend Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
8
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
8
List management
9
Triggered drip sequences
8
Dashboards
10
Standard reports
9
Custom reports
10
URL Validation
9
Link Tracking
10
Image Validation
9
Inbox Display
8
Email Accessibility Tools
8
Spelling and Grammar Check
9
Spam Testing
10
Email Previews
9