Netbase - handy tool to understand your brand on social media
November 19, 2013

Netbase - handy tool to understand your brand on social media

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction

  • Brand Analysis - Netbase helps to monitor our brand health by understanding customer opinions and emotions and sentiments on most popular social media platform. It can extract real time full text and even context when needed, so you can always make the extra effort to dig into certain opinion. The data can go back as long as 12 months which also helps build your brand health growth over time.
  • Custom Dashboards - Netbase has nice and various visualization and templates to choose from when building dashboards for the head of our operation teams. Since they are not data experts, the various colorful charts are very handy in terms of making the data easily comprehensible.
  • Competitor analysis - Netbase enables you to keep an eye on the categories with its brand and category key word capacity. This is extremely useful to our client who wishes to monitor and hence be able to respond ASAP when the competitor makes a new move.
  • I'd like to see more personalized word cloud function. When making presentations it's nice to have a cloud shape word cloud for example to meet the taste of some artsy clients.
  • It enriches the content we can provide in the business pitch that we made recently. The clients are happy that we can provide them reports on the sentiments collected on social media.
Netbase also has decent customer service and updates the platform often to keep up with the industry.
How involved are your clients on social media?