NetBase All-Around Favorite
May 05, 2015
NetBase All-Around Favorite
Score 10 out of 10
Vetted Review
Verified User
Software Version
2015
Modules Used
- All
Overall Satisfaction with NetBase
I currently use NetBase to get consumer insights for product development and competitive intelligence. It provides a way to gather qualitative insights quickly and inexpensively. It provides another source of information on what competitiors are doing and customer needs, which helps us to anticipate future moves and to inform our product road map.
Pros
- Their sentiment analysis is the most accurate as compared to the many other social analytic tools I've used.
- They provide an efficient way to disambiguate the data, which can be very time consuming in other tools.
- They offer unique insights such as passion intensity and how it changes over time.
- They have excellent customer service.
- They are continually improving to better meet their customer needs.
Cons
- They recently added a feature to easily reassign sentiment, which was a source of frustration. This was the biggest source of frustration for me and now it is fixed.
- I wish it was less expensive.
- Any other minor frustrations I've expressed, they are in the process of fixing. NetBase is the best.
- It is difficult to say at this point. As an organization, we have much to learn about integrating social media insights with other data. There is an appreciation for the new insights, but I cannot point to direct ROI.
- Attensity,Sysomos MAP,Sysomos Heartbeat,Radian6,Crimson Hexagon ForSight,tracx
Some tools are flashier, but the quality of the information and flexibility/strength of analytic tools is best in NetBase
3 - Market research, competitive intelligence, marketing technology
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