Social Intelligence for Multi-National Brands
Anonymous | TrustRadius Reviewer
Updated May 11, 2015

Social Intelligence for Multi-National Brands

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

V2

Modules Used

  • Analyze, Dashboard, Engagement, Triggered Alerts

Overall Satisfaction with NetBase

We use NetBase for social intelligence, publishing and reputation management. We have scaled use of the tool to all of our global teams including 700+ users in 42 languages. NetBase is used cross-functionally for various use cases. NetBase gives us vision to unowned social conversations that we were previously blind to. On many occasions, it has saved the bacon by allowing us to see issues bubbling up before going viral.
  • NetBase has a high level of accuracy, which is the building block for analysis of social conversations.
  • NetBase is very easy to use and does not require any knowledge of Boolean operators to efficiently use the tool to gain insights.
  • The NetBase team is very responsive to product recommendations and is constantly innovating. They are quick to turn around work and always have capable dedicated teams.
  • NetBase needs to work on building out a community of users that can access and learn from each other.
  • As with all nimble tech companies, NetBase occasionally has issues with focusing on one piece of the product before finishing another.
  • NetBase is usually good at not prioritizing clients over others, but can occasionally fall victim to this.
  • NetBase helped us identify and remedy over 1,000 major reputation issues across the globe last year. Likely saving us millions of dollars and headaches.
  • NetBase has offered an affordable social intelligence option that does the basics and can be flexed for complex projects
  • brandwatch,sprinklr,crimson hexagon,adobe social,percolate,sysomos,tracx,synthesio,visible
All social listening tools have a niche, but I selected NetBase from the pack because of their accuracy in both net sentiment, duplicate removal and general data. NetBase offers everything you NEED, makes sure it works right, has a 99.9% up-time and you can rely on the data. This was a big differentiator for us.
Digital Marketing, Public Relations, Human Resources, Insights, Operations, Investor Relations, Brand Management and more.
NetBase pulls in the most important platforms, but lacks in others like YouTube, Reddit, Yelp etc. NetBase is the best I've seen at presenting clean data and removing spam / unrelated data.
This functionality works as needed, but will not revolutionize anything you are doing.
NetBase is the easiest tool to use of the lot. Very quick to gain insights and the ability to look in-depth or high-level.
NetBase is a very strong social intelligence tool, but would be less valuable for people only looking for an engagement tool. Although the engagement module is as functional as a paid version of HootSuite, the intelligence side far outperforms.