Overall Satisfaction with NetBase
NetBase is used by the digital marketing team. Other teams within the business are able to contact the digital marketing team with requests about questions regarding the social media space. I take those requests and provide an analysis through NetBase, and then send recommendations back to the teams depending on what I find via NetBase.
- Business awareness of the consumer
If you want to know what is being said about a particular topic in the social media sphere, then this is a great tool. If you want to analyze Facebook, you may need to wait a little longer because NetBase currently doesn't seem to support that. However, with Twitter and blogs it works really well.