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Review of NetBase
August 11, 2015

Review of NetBase

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Listening, Netbase dashboards

Overall Satisfaction with NetBase

It is used across the Pizza Hut organization. It really helps us to tap into understanding social conversations happening in social media that we wouldn't otherwise catch just looking at our complaints or Facebook posts. This has proved tremendously useful in helping us assess whether our actions have met consumer expectations etc.
  • The ability for social hive to "listen in" on social media conversations in several key languages
  • Easy to understand dashboards that enables us to drill down to the specific day and correlate with events we know happened
  • User friendly interface
  • Ability to cover more local/minor languages in Asia e.g. in Mongolia, Cambodia
200 - The people who use social hive (based on NetBase) typically range from the top management, specialist social hive team, local/regional marketing team and business planning and analysis teams who may help to perform analysis on the data.
  • Better customer service
  • Catch and/or "arrest" negative comments
Not done a comparison
It's a good product, but like all others requires some level of full time attention to drill down and understand issues
NetBase is especially well suited when it comes to tracking "live" events and monitoring the social conversations. For example we used it to monitor the collateral damage from the incident of the tainted food supplier in China (even though it was not our supplier!) and correlated that with our public statements and the impact on sales in Northern Asia.

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