Netbase: social listening that provides actionable data
October 26, 2016

Netbase: social listening that provides actionable data

Tara Watkins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with NetBase

NetBase is predominantly used within our company for measuring and analysing online mentions and conversations around client brands, industry categories and key events. It is primarily used by the research team, often alongside traditional research methodologies, and also by the content marketing team.
  • The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of Netbase and the data it provides.
  • Natural Language Processing is a huge benefit of Netbase because it means that we have faith in the analysis which is being completed on a large volume of text.
  • Being able to easily adapt and modify what you are analyzing or researching, especially when the output often needs to be turned around quickly.
  • The number of logins is an issue as it would be great to have Netbase used more widely across the agency but with only a couple of logins that is an issue.
  • Related to the above point is that users are logged out when there is no activity or someone else tries to login with the same details.
  • Quick insights which wouldn't have been achievable with other research.
Netbase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyse. The only thing to bear in mind is that whilst Netbase is very intuitive and the output is often very clear, having some level of interpretation skill or experience with social listening is beneficial to ensure that the most is being taken out of the data.

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