Valuable for Lead Generation | Offers a Unique Experience
December 21, 2021

Valuable for Lead Generation | Offers a Unique Experience

Chandler McCosh | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

ON24 delivers an engaging experience that recruits new members and provides value to our current member base. We are currently using it to encourage and equip our member base, but are looking to use it as more of a top-of-funnel platform (playing to more of its strengths) in 2022. Our nonprofit works with Christians in the business world, so we use ON24 Webcast Elite to provide valuable content to users in hopes that they take the next step to become involved with our organization.
  • Customization.
  • Data.
  • User Engagement.
  • Being able to control who is on screen as a producer.
  • Better registration pages (more customization).
  • A little more customization to the console (fonts, sizes, etc.)
  • Increased user engagement.
  • Lead generation.
  • Donor communication.
  • Integrate with CRM/marketing automation software
  • Track registration and attendance
  • Identify and track top-engaged accounts
Of course, with the switch to digital, ON24 has become a huge asset. Our organization is an event-heavy organization, so having the option to provide digital and hybrid experiences has been crucial. We also have members all across the US, so ON24 has helped us reduce travel costs for certain members by having a digital option.
it's pretty easy to clone webinars and customize them for your audience, making it very scalable.
  • Zoom
We liked the customization of ON24 and how it provided an interesting alternative to Zoom, considering everyone was using it and had "Zoom fatigue."

Do you think ON24 delivers good value for the price?

Not sure

Are you happy with ON24's feature set?


Did ON24 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ON24 go as expected?

I wasn't involved with the implementation phase

Would you buy ON24 again?


If you're looking to provide an engaging experience that recruits new members, ON24 is for you. It's intended to be used as a top-of-funnel strategy, pushing people down the funnel. Though it can certainly be used internally for training and such, its real strength lies in its ability to provide an engaging experience that pushes people down your funnel. If you aren't looking for lead conversion, primarily, this might not be for you. It also comes with a hefty price tag, so make sure it has a solid ROI for you.