Item: Opensend
Rating: 9
Author: Matt Mullenax

Overall Satisfaction with Opensend

Use Cases and Deployment Scope

Opensend helps identify anonymous traffic and put them into a retargeting funnel. The goal is ultimately to convert this cold traffic but to also help educate prospective customers on [...]'s value props and points of difference, which aren't always apparent in a user's first site visit. Opensend allows to identify this net new traffic and curate our brand's exposure to a) build trust; and b) help to ultimately convert.

Pros and Cons

Pros

Easy implementation into your marketing stack
Terrific team with proactive communications
Can start identifying traffic almost immediately

Cons

A bit pricey, but worth it in my opinion
Continue to build out partner integrations

Return on Investment

Strong ROI from a marketing provider (north of 3x ROI)

Usability

Very user-friendly and team is always available to assist.

Alternatives Considered

Retention.com

While we had partnered with Retention.com a while back, Opensend is a bit easier of a platform to manage and we've seen greater success

Key Insights

Do you think Opensend delivers good value for the price?

Yes

Are you happy with Opensend's feature set?

Yes

Did Opensend live up to sales and marketing promises?

Yes

Did implementation of Opensend go as expected?

Yes

Would you buy Opensend again?

Yes

Likelihood to Recommend

Very relevant/actionable when you're driving significant net-new/prospecting traffic to your site. Even with the strongest of conversion rates, brands are not converting 93%+ of the traffic. So there's significant opportunity to identify, retarget and curate an email journey to these new folks in a brand-forward manner to help foster a purchase.

Comments

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A great investment