Item: Optimizely Feature Experimentation
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Optimizely feature experimentation to AB test various web components on our website. Feature experimentation lets us compare conversion rates and generated revenue between different versions.

Pros and Cons

AB testing.
Revenue comparison.
Conversion rate comparison.

Bucketing mismatches.

Most Important Features

AB testing.

Return on Investment

Increased conversion rates.

Alternatives Considered

Tealium Customer Data Hub

Optimizely provides better feature experimentation.

Key Insights

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Feature Experimentation again?

Yes

Likelihood to Recommend

Feature experimentation is best suited for AB testing different digital experiences and web components and determining their impact on conversion.

Feature experimentation.

Overall Satisfaction with Optimizely Feature Experimentation