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Optimizely Feature Experimentation: Advancing Feature Deployment.
October 12, 2023

Optimizely Feature Experimentation: Advancing Feature Deployment.

Caridad Buenaventura | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We're an online store dealing with a market that evolves quickly. Optimizely Feature Experimentation assists us in meeting the vital demand of refining our site to improve purchases. We apply it all over our internet site, assessing and perfecting new characteristics and experiences and examining various features, designs, and content from the start page to the payment page. It helps us solve important business issues, such as improving user experiences and increasing conversion rates.
  • Its ability to run A/B tests and multivariate experiments simultaneously allows us to identify the best-performing options quickly.
  • Optimizely blends into our analytics tools, giving us immediate feedback on how our experiments are performing. This tool helps us avoid interruptions. With this pairing, we can arrive at informed decisions quickly.
  • Additionally, feature toggles enable us to introduce new features or modifications to specific user groups, guaranteeing a smooth and controlled user experience. This tool helps us avoid interruptions.
  • Anyone new to A/B testing may struggle with the learning curve.
  • To give product teams more control over feature releases, we should improve how we target and segment audiences.
  • We've had some problems with the user interface, especially when setting up experiments.
  • The platform's user-friendly design lets our team use it, and the findings we got from our experiments have affected how we make our website.
  • The simple design made it easier for our team to learn.
  • The software allowed us to perfect our user experience and raise the number of conversions, which helped our profits.
  • Optimizely has helped us increase our website's conversion rate by 20%. This has resulted in more revenue with the same level of traffic.
  • Optimizely's feature flagging capability has lowered the risk associated with releasing new features, leading to a 15% decrease in development costs.
  • The integration of Optimizely's real-time analytics has allowed us to make decisions based on data, getting rid of guesswork and errors.
Before we chose Optimizely, we looked at other options like Google Optimize. However, we decided on Optimizely because it excels at A/B testing, even compared to other A/B testing tools that only have basic capabilities. Since we were working on a controlled release project, we were especially interested in feature flags for controlled releases. Optimizely was the right choice for us because it met our need for real-time adaptability.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Feature Experimentation go as expected?

Yes

Would you buy Optimizely Feature Experimentation again?

Yes

Optimizely is a useful tool for businesses looking to improve specific aspects of their website, such as the checkout process, product page layout, or homepage design. Although it may not be practical for small websites or businesses with limited online operations, Optimizely's Feature Experimentation is crucial for smooth feature rollouts and successful A/B testing. It significantly improves the online customer experience and optimizes conversion funnels. However, companies that do not heavily rely on ongoing feature deployment may not require all of Optimizely's functions.