Experimentation, yes!
November 20, 2024

Experimentation, yes!

David Boyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

The big problems really revolve around technology and script interference. Ad blockers have bitten us recently also the flash of replaced content. However those are relatively minor issues in the overall scheme of things.

Pros

  • Quickly provided insight
  • Tangible metrics revealed
  • Demonstrated losers are just as important as winners

Cons

  • GA4 integration
  • Highly positive. Recently 14% engagements in the mid funnel
It’s can a lot to digest at times. Onboarding LOE is for real.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Feature Experimentation again?

Yes

Mainly the reliability around the need for cookies and the legal push to remove them is a bit scary. I wish there was a way around this. (Not just for Optimizily)

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