Airline industry experimentation with Optimizely Feature Experimentation
November 20, 2024

Airline industry experimentation with Optimizely Feature Experimentation

Mitchell Berger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Feature Experimentation

We use Optimizely Feature Experimentation to do many different experiments within the organization. We also use it as a tool to slowly roll out new features. The experiments for my team are usually multiple variations of an upsell banner or testing a banner or feature on/off so that we can measure the revenue impact and extrapolate the results out for the course of the year.

Pros

  • Easy setup
  • Bridges the gap between engineers and non engineers
  • Same tool can be used to achieve different goals

Cons

  • Easier roll backs would be nice
  • Better code editor for setting up complex audiences
  • Increased ROI
  • Quick toggle if something goes wrong
I think setting up experiments is very straightforward. It's also very easy to get started on the code side. I think if someone was new to Optimizely Feature Experimentation there could be some confusion between a flag and an experiment. I still get confused sometimes by if I turned the right thing on or off.
I prefer Optimizely Feature Experimentation to web experimentation. I think it's more straightforward to set up and as an engineer, I like being able to have more control from the code side.

Do you think Optimizely Feature Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Feature Experimentation's feature set?

Yes

Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?

Yes

Would you buy Optimizely Feature Experimentation again?

Yes

For us, iOptimizely Feature Experimentation has been well suited for a/b experiments, revenue tests, and being able to roll out new features slowly.

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