If you've got enough variables, then it's worth it

Our primary use case, that we feel it's well-suited for, is sitting on top of Oracle Commerce Cloud to allow more variants and easier quoting in our e-commerce platform. So long as it isn't a fully custom job, this allows us to offer more products and more variants that are easier to automatically price, saving us time and needed manpower (thus increasing profits). However, setup is a bit cumbersome and not always necessary - it's not cost always effective for even a few dozen products with two or three variables each - so we're implementing in stages to allow ramp-up to greater complexity. This allows us greater speed-to-market while building up capabilities. However, without a CPQ, we wouldn't be able to offer our full product line without either wrecking the consumer experience and/or a great amount of manual effort, including greater maintenance time and costs.