Best CPQ Software
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CPQ Software Overview
What is CPQ Software?
Configure, price, quote (CPQ) software is a type of sales acceleration software that focuses on generating quotes and managing product configuration requests. This streamlines sales activities by providing customers with quick and accurate pricing information based on their needs.
This software automates the quoting process under a defined set of rules which account for variables such as discounts and customization requests. Many CPQ solutions integrate with CRM software, enabling sales reps to take full advantage of existing customer data when making deals. Synching CPQ and CRM software allows sales activity to happen within the same system, avoiding the creation of duplicate customer records.
CPQ software is used primarily by sales teams to streamline the sales cycle. It automates part of the configuration process and quickly generates quotes based on customization requests and customer records contained in the user’s CRM. Sales reps can then send these quotes in a proposal to prospects or customers. CPQ solutions can also be accessed by other departments (e.g. IT, product development) to ensure the best configurations are being offered to customers.
Sales Quote Generator
At the core of CPQ solutions is a rules engine that coordinates resource supply, customer information, and pricing structures. The quote produced by a CPQ tool is based on company pricing and configuration policies, which are taken into account behind the scenes.
The CPQ rules engine might also take into consideration the customer’s demographic information. For example, certain discounts may only be available for customers in a particular region.
CPQ software automates the process of assessing whether customer requests (options/combinations/features) are possible, and how much they will cost. Some CPQ applications help navigate a complex pricing structure that includes a lot of discounts and exceptions. This is especially relevant for companies offering a wide range of highly customizable products such as telecommunications and insurance companies.
CPQ Software Features & Capabilities
Features may include:
Order capturing: Allows the capture of orders across multiple customer interaction channels (e.g. direct sales, contact center, point-of-sales, resellers, customer self-service).
Product configuration: Allows users to configure products and services by selecting bundles, constraints, options, preferences, etc.
Configuration options: Supports a comprehensive level of detail around available and compatible configuration options (e.g. product features, services, quantity).
Pricing rules: Determines price based on rules and hierarchies. Rules may consider customer demographics, availability, and/or product configuration.
Price adjustment: Sales users can adjust or override prices based on coupons, discounts, markups, etc.
Quote sharing/sending: Salespeople can share quotes and information with customers via email, customer portal, personalized URL, or other channels.
Credit approvals: Allows customers to input credit information. This can be checked and approved or declined. Credit score may factor into the quote.
E-signature: Includes electronic signature functionality so that proposals can be approved and signed digitally. Or, may integrate with e-signature software.
Purchase history and open contracts: Provides information about a customer’s current and previous purchases, which can inform new customer sales.
Guided selling/Sales portal: Provides salespeople with tips, recommendations, or question sequences to help with product configuration and quoting, and/or to assist with cross-sell and upsell.
Self-service CPQ: Includes an interface for customers to select product options and generate their own quotes; this is particularly relevant to eCommerce.
Reporting & Analytics: Users can report on and analyze CPQ processes. Metrics may include quoting cycle time, proposal acceptance rates, revenue, etc.
Proposals: Allows users to generate/automate sales proposals. Or, may integrate with proposal automation software.
CRM Integration: Allows sales reps to access customer data and automatically logs CPQ customer interactions in the CRM.
Excel Integration: Excel integration allows quotes to be generated on spreadsheets using underlying CPQ rules.
Key Benefits of Using CPQ Software
Knowledge retention & productivity—helps institutionalize sales knowledge, especially around complex pricing and configurations, for onboarding and training purposes.
Sales alignment—sales teams are aligned around the same configuration and pricing rules, so quotes are consistent and accurate and revenue is predictable.
Efficient sales cycles— upselling opportunities are automated and pricing rules are semi-automated, making sales reps more productive.
Better customer experience—availability and pricing information is based on a customer’s specific circumstances and needs.
CPQ solutions are typically priced on a monthly subscription model, per user. Prices start at $75/mo. per user, and can increase to $250/mo. per user depending on the number of features. Most vendors do not disclose prices on their website for enterprise level solutions, but will provide quotes upon request.
ConnectWise Sell (formerly Quosal) is the quote and proposal solution of the ConnectWise Suite. With ConnectWise Sell, users can create professional technology quotes and proposals that include rich product information, cover letters, and statements of work in minutes and automatically update th...
Big Machines is the best-known vendor in the CPQ space and offers three main flavors: Sales Engine for direct sales, Channel Sales for sales through partners, and eCommerce engine for direct self-service selling. This is a Saas offering and appeals to those with SaaS CRM systems already in place ...
QuoteWerks is specialized Configuration Pricing Quoting (CPQ) software that can be used in every industry to create sales quotes and proposals. The vendor’s value proposition is that rather than relying on Microsoft Word or Excel to create quotes, users can benefit from a tool that is specialize...
Apttus is a Configure, Price, Quote platform built natively on the Force.com platform.
Salesforce CPQ (formerly SteelBrick) is built and delivered on the Salesforce Platform and Salesforce1 Mobile App which enables users to create accurate sales quotes quickly and submit error-free orders on the fly from any device.
NetSuite CRM is built on the same code base as the NetSuite ERP product and is usually used by customers who are already using NetSuite for ERP/Accounting.
PandaDoc headquartered in San Francisco offers their eponymous electronic signature platform for sales teams, containing sales proposal automation and CPQ (configure, price, quote) features, and integration with CRMs.
Vendavo headquartered in Mountain View, California offers their price optimization and CPQ solution.
Valooto is a CPQ and sales proposal solution that runs natively on Salesforce.com and other cloud-based CRMs.
CNET ChannelOnline™ is a hosted application with an ecommerce storefront that automates the sales cycle from quote to purchase order. Products from leading suppliers are visible from a single dashboard. At the foundation of ChannelOnline is DataSource™, CNET’s product data solution, which is incl...
The Determine (formerly Selectica) Configure Price Quote Configuration Engine is designed to provide a customizable CPQ solution to cover an enterprise's need to offer many possible permutations of combinations of product and service in a streamlined fashion.
PROS Smart CPQ automates and simplifies the configuration, pricing and quoting process for a sales team, empowering them to instantly create accurate, personalized solutions for each customer. The vendor says what makes Smart CPQ different is the unique combination of dynamic pricing science with...
EosCPQ is a cloud-based configuration, pricing, and quoting software solution offered by Verenia. EosCPQ includes features such as a powerful rules engine, dynamic product visualization options, and web lead generation with product configuration / quote forms.
The Experlogix Configure, Price, Quote (CPQ) solution enables your sales team to customize complex quotes and orders with 100 percent accuracy, leading to gains in revenue and profitability. With unique capabilities such as guided selling, rapid line-item creation and automated bill-of-material g...
Apparound is a mobile Configure, Price, and Quote solution, which provides access to sales materials, generates offers and facilitates deals closure.
Cincom CPQ™ is a configure-price-quote platform. Beginning with product configuration, this CPQ software then creates real-time pricing and quoting of those configurations, and delivers a proposal on the spot. The vendor says that this platform is designed to improve the buying experience for cu...
CPQ OnDemand is sales configuration software that integrates with CRM solutions. The software generates instant budgetary quotes, and customizable, signature-ready sales proposals.
BlueprintCPQ is a cloud-deployed configuration, pricing, and quoting software solution.
CloudSense CPQ is a configuration, pricing, and quoting software solution available natively on the Salesforce platform.
PricingPRO, from multinational Pros Inc headquartered in Houston, Texas, is a price optimization and analytics platform, increasing margin through analysis of customer and sales rep, offering pricing simulation and impact analysis, pricing approval and workflow, dynamic pricing, and real-time pri...
Configure One is a CPQ and e-catalog tool that allows users to visualize complex product configurations in 2D and/or 3D, and generate quotes and orders based on valid configurations. Configure One integrates with ERP, CRM, and CAD systems. It also includes features for manufacturers, including bi...