Eloqua--still a great go-to CRM
December 07, 2020

Eloqua--still a great go-to CRM

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

I've used Oracle CX Marketing (formerly Oracle Marketing Cloud) with several freelance clients who use it as their CRM for things such as (but not limited to) email marketing, marketing campaigns, and lead generation. Most of these clients have also integrated the tool with SalesForce for better data organization. Overall, it's helped my clients get things launched much faster and has some nice automation features when communicating with prospects.
  • WYSIWYG editor--Most of my clients do not feel comfortable working with any HTML, and this tool made it super easy for these types of users. They always pick it up really quickly and don't need much help with it.
  • Campaign Tracker--As a data nerd, I love the fact that there are so many different metrics that can be analyzed when running your campaigns. They make it very clear how areas of your marketing are performing, which ultimately makes it easier for people to understand what they are doing right and wrong.
  • Overall Community--You'll have an easy time getting up to speed if you're a new user. And the community is very receptive to folks who need help.
  • Best for enterprises, but I always find many SMBs that ask me about using their tool, but the hard truth is it would be too robust for their needs
  • They need to improve the way the tool looks. I'm a big HubSpot user and the difference in UI is night and day. It's too clunky is some areas.
Scalability overall is decent, and much of the core API integrations are there, too. I would think Oracle Eloqua would be a good choice for those looking to achieve rapid growth while managing a lot of deep data sets. If anything, though, trying to migrate off of a tool like this would be quite challenging if it was used at an enterprise scale.
  • Improved the speed of creating emails a least by 30%
  • Better overall data tracking visibility, leading us to make better decisions with marketing campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud) works well for enterprise-level companies who are looking for semi-robust integration between creating email campaigns, launching landing pages, and collection and structuring some data. The tool is fairly easy to use but could do with improving some of its reporting. I've always found it to be a little "skinny."

Oracle Marketing Feature Ratings

WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
7
Landing pages
9
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated