Great tool for large orgs with the resources to support it effectively
December 07, 2020

Great tool for large orgs with the resources to support it effectively

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We used Eloqua to manage our internal and external communications, across the full life cycle of our student body (from recruitment through to Alumni engagement). The use of the platform was centralized in our Marketing department, with support from our Partners in IT. Prior to purchasing Eloqua, we used multiple decentralized systems and processes to execute our electronic communications which presented challenges in terms of consistent branding and messaging strategy.

Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.
  • Execution of email campaigns.
  • Lead management and scoring.
  • Landing page management.
  • Customizable levels of access to the platform.
  • Security.
  • Template management.
  • Unintuitive interface.
  • Requires a good level of technical knowledge to leverage fully.
  • 3rd party implementations.
  • Expensive.
  • Lengthy onboarding process.
The platform is powerful and has the potential to scale well, but be forewarned that this is not a simple undertaking. Eloqua is an enterprise-grade marketing automation platform, and with the power and scalability comes the inevitable complexity that's required to manage that scale. We found that we could segment data and user groups well given the native options, and have a roadmap plan to scale its use out to other groups within the organization.
  • More consistent brand voice and creative execution
  • Enablement of uses to manage their own workflows
  • Increased level of marketing nurture complexity, driving better results
  • Better lifecycle management, allowing for tailored communications
We ultimately selected the Oracle product due to its native web capabilities which, at the time, were not offered by Adobe, which required the download and installation of a desktop application for users to be able to leverage the full capabilities of their solution. We deployed in a Mac + PC environment, and required support across both device ecosystems, which Oracle delivered via their web client.
We integrated with Deloitte. Somehow, through the process the decision was made by our IT department to implement without using a CRM behind Eloqua, which was clearly not a very good choice. This presented challenges throughout the process, and limited our use of the platform. Deloitte did a great job managing to the best of their abilities, but the deployment was a mess due to the chosen data structure.
Eloqua is well-suited to large organizations that are able to dedicate multiple marketing resources towards the management of the platform. This is not a turn-key solution that one person can effectively manage and execute - we found that we required a technical marketing specialist to help with the data and workflows, which was complemented by a campaign specialist who ran the actual campaigns and execution.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
8
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated