Great tool for large orgs with the resources to support it effectively

We used Eloqua to manage our internal and external communications, across the full life cycle of our student body (from recruitment through to Alumni engagement). The use of the platform was centralized in our Marketing department, with support from our Partners in IT. Prior to purchasing Eloqua, we used multiple decentralized systems and processes to execute our electronic communications which presented challenges in terms of consistent branding and messaging strategy.

Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.