Eloqua Rises to the Top
November 17, 2016
Eloqua Rises to the Top

Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Oracle Eloqua
Eloqua is used for all email marketing across our organization. We use it for our B2B prospects and customers and our B2C prospects and customers. It solves the problem of having specific email welcome tracks for those who have purchased our software recently (welcome track). We also use it for customer retention and have specific tracks that are automated for those who are coming up for renewal. We use it for our general B2B nurture email programs to help convert leads to opportunities. We also use it on the B2C side for those who are trialing our software to convert them to paying customers.
Pros
- Automating emails
- Data segmentations
- Syncing with Salesforce CRM
Cons
- Program builder user interface is not the most user friendly.
- When viewing members in a segment you cannot click on the record and then view it separately. You have to close out of the segment and then find the record in the contact search. It would be great if you could double click on a record and it opens a separate window.
- When you want to click on another area it won't open a separate tab. You have to log in separately for each tab you want open if you are working on multiple areas in Eloqua. Compared to Marketo (where this is allowed), this is not ideal.
- It has had a great impact on our ROI at least from the B2C side, driving customer retention through renewal purchases made as a result of automated emails.
- We have also been able to drive net new revenue from automated email campaigns on the B2C side.
- As far as B2B, we currently have had some struggles with attributing revenue and integrating Salesforce properly.
I have used the following marketing automation systems: Marketo and Pardot. I think that Pardot places a distant third compared to Marketo and Eloqua. But I do believe Eloqua squeaks through to the top position when compared to Marketo. I really like how I can visually see automated campaign flows in Eloqua. That is a huge plus. In Marketo it is not possible as the product is built in a more linear fashion. However, the data processing programs are easier to work with in Marketo. Their email editors are on par with each other. I do think the sales person alerts are a little bit better in Marketo.
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