Item: Oracle Marketing
Rating: 9
Author: Jack Hui

Overall Satisfaction with Oracle Eloqua

Use Cases and Deployment Scope

Oracle Eloqua is used by the marketing department, the product department, and the sales department and each uses it for their respective needs. The marketing department uses it to set up and execute marketing campaigns and especially targeted campaigns for our different segments. We love that we are able to set everything up for this within Eloqua, and can then analyze how effective our campaigns have been.

Pros and Cons

Pros

Lead scoring
Marketing automation
Segmenting and targetting different groups

Cons

Not easy to use for beginners and they need a lot of training to be able to use the program effectively because it is not intuitive.
Previous HTML knowledge is a must to be able to use Eloqua effectively.

Scalability

Eloqua has great capacity to scale while still making it possible to implement an account based marketing strategy because it is very simple to create segment lists, with customized campaigns for each segment, and to set up scheduled email blasts, as well as analyze the responses from your campaign efforts and make the necessary changes to your strategy.

Return on Investment

Increased traffic and following to our social media accounts and website
Increased our conversion rate
We're able to automate our campaigns and events

Alternatives Considered

MailChimp, HubSpot, Marketo and Pardot

Oracle Eloqua is a more robust program than the other options that we considered and we are able to get much more out of the program as a company than we would have been able to from other products. The marketing, product, sales, and customer service departments utilize the program for various needs or tasks.

Likelihood to Recommend

Oracle Eloqua is very well suited for companies that need to target different market segments and conduct large marketing campaigns. Oracle Eloqua is a very comprehensive program and if you take the time to learn the program you can greatly improve the effectiveness of your marketing efforts. Integration with sales programs is also very useful for lead creation.

Oracle Marketing Feature Ratings

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