Internally Focused
August 24, 2017
Internally Focused
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Oracle Eloqua
We use Eloqua to communicate internally to employees as well as externally to dealers, distributors, customers, etc. It solved one major problem we had which was commuting relevant and timely information to our employees. We are able to create segments based on business unit, job function, location and many other contacts fields which helps reduce the amount of emails employees receive. Externally, we are working on ramping up our marketing efforts and creating nurturing campaigns. I am not involved with our external efforts, but I do manage the use of Eloqua internally. We have over 125 users of the tool across both instances that span all business units, functions and regions.
- Segmentation - Being able to target employees based on HR data is huge. Before Eloqua, we were doing 'batch and blast' emails because we didn't have an easy, quick way to set up distribution lists.
- Analytics - Before Eloqua, we used our work email account(s) to send communications. Obviously we were not able to track opens and clicks using Lotus Notes/Outlook, and this has been critical in the evolution of our communication strategy.
- Integration - I know our marketing teams are using our external instance of Eloqua and integrating it with our other digital tools (like Salesforce) to create robust campaigns.
- I would love a capability to perform mass deletions. If I want to delete an asset, there should be a prompt that says, "Delete this asset and all dependencies?" or something similar. Our instances are becoming very cluttered but the process to delete old assets is incredibly time consuming and frustrating.
- Spell Check - This seems like a fairly easy functionality to add. While we encourage our users to craft their messages in Word first, some write their emails directly in Eloqua and miss spelling/grammar errors.
- Tables - We have a lot of people submit content that contain a table. It would be wonderful if there was an "Insert Table" option or a way to create and edit tables within Eloqua.
- Email a contact - When I use the 'email a contact' feature when I'm working on an email, it sends the email to the recipient as if it's coming from me. It does not keep the sender information that I put in the email settings. This is incredibly frustrating as employees will ask me to send them an email that they weren't included on, and when I use the Email a Contact feature, it appears in their inbox with my name as the sender instead of the CEO (or whoever the sender was of the email from the settings menu). This should be changed to reflect the information in the email settings instead of sending from the Eloqua user.
We had purchased and implemented Eloqua before I assume my role so I was not involved in any of the decision making or 'shopping' for tools.