It doesn't Eloquit!
November 17, 2017

It doesn't Eloquit!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

It is being used in the marketing department in our organization to use for our email campaigns.

Pros

  • Schedules campaigns
  • Content creater
  • Ease of use
  • Effective
  • Analytics

Cons

  • Not such rigid templates
  • Too secure
It has changed our organization completely. Our marketing team now fully utilizes the product for campaigns and we can view the analytics into all of our email sends.
  • Too early to tell but analytics part is crucial
It was our own native email campaign system which has nowhere near the effectiveness as Eloqua.
Well suited for large campaign email sends to customer database. Not great for very specific small sends.

Oracle Marketing Feature Ratings

9.5
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
Not Rated
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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