Maxymiser at IKEA UK&IE
November 29, 2017

Maxymiser at IKEA UK&IE

Nuno Luz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser has had a very positive impact on our organization as its allowed us to go back to the global team and show them how the A/B testing we're conducting is impacting the customer and the business bottom line in a positive way.
Maxymiser is being used by us in the UK and IE organisations and also across the global organisation with very positive results.
It's helped us both to take care of issues on our website but also try new improvements and solutions without jeopardizing the customer experience or the conversion by targeting specific pages and users.
  • VCB is quite easy to use
  • Dashboards are straightforward and easy to read
  • User targeting is very good too
  • Available API
  • When manipulating objects and divs responsiveness is lost
  • Adding JS is a bit of a pain
  • It's allowed us to identify and fix leaks on our conversion funnel thus improving the online business bottom line.
A/B and multivariate testing is where this solutions, to implemet a CRO strategy

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)