I love Eloqua
April 06, 2018

I love Eloqua

Kelly Mottl | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

The marketing department uses Eloqua currently and it syncs with our CRM Velocify.

Pros

  • Easy to use
  • Very robust
  • Support is great

Cons

  • Responsiveness in email drag and drop functionality is horrible
  • Reporting is often confusing
  • I would love to be able to to put notes on my canvas so that I can remember why things were done a certain way.
I love how Eloqua can personalize. Personalizing every email and being able to focus on the customer is a great benefit of this tool.
  • The ROI of Eloqua for our company is outstanding.
I prefer Eloqua over Marketo. It is much easier to use and organization is easier in Eloqua.
Eloqua is appropriate when you really want to focus on segmenting and get the most out of personalization. It's not great for smaller companies who don't have a need to be so minute in the details. It's also not great for a company that doesn't have great data. Garbage in, garbage out.

Oracle Marketing Feature Ratings

7.1
WYSIWYG email editor
2
Dynamic content
10
Ability to test dynamic content
6
Landing pages
8
A/B testing
5
Mobile optimization
6
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
9.5
Calendaring
10
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
7.0
Dashboards
7
Standard reports
7
Custom reports
7
8.0
API
8
Role-based workflow & approvals
7
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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