Eloqua Review
April 11, 2018

Eloqua Review

Maria Wilson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We are using a single instance of Eloqua across all geos and divisions. It is currently used as a promotion distribution mechanism for our partner base. We are expanding though to drive thought leadership and demand generation over the next 12 months and track marketing contributions to opportunities. We are also expanding our content strategy to include thought leadership and lead capture.

Pros

  • Customer success managers are extremely attentive
  • Dedicated support teams is invaluable
  • The Eloqua partner base is really driving great customer experience

Cons

  • Reporting platform is always questionable on data accuracy
  • Putting out relevant thought leadership articles and social
  • Address unique identifier discrepancy between Eloqua and Salesforce
Personalization is only as good as your data. If you don't have faith in your data, personalization can be detrimental. Also, personalizing sender information can be time consuming and make the level of effort prohibitive.
  • Eloqua has furthered our sales and marketing alignment
  • We have not successfully been able to utilize closed loop reporting
  • We are working on building a comprehensive messaging journey that warms leads for sales over the next 12 months
These other platforms lack the robust capabilities or ability to customize your output. These platforms are plug and play, but you can only produce within the limits of what you are allowed to. I regularly push Eloqua to do things that are not natural capabilities. I've not found another platform that you can do that with.
Eloqua is ideal for easily segmented audience messages to be sent either automated or ad hoc. Eloqua, in our experience, makes less sense for large volume personalized emails sent on behalf of individual sales users. The level of effort to set up more than 10 sales users does not justify the work.

Oracle Marketing Feature Ratings

8.1
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
6.5
Lead nurturing automation
10
Lead scoring and grading
5
Data quality management
6
Automated sales alerts and tasks
5
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
6.0
Dashboards
9
Standard reports
5
Custom reports
4
7.3
API
8
Role-based workflow & approvals
6
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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