Great for Email Marketing, General Digital Marketing More Challenging
June 26, 2018
Great for Email Marketing, General Digital Marketing More Challenging
Score 5 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Oracle Eloqua is used by our client, Lenovo to manage email marketing, contact database, and help fuel digital marketing through the building of custom audiences.
- Eloqua’s campaign canvas is a convenient way to visualize marketing touchpoints.
- Lead scoring in Eloqua helps us build unique scores for many different marketing activities.
- Eloqua landing pages are very handy for lead capture and registration pages for events.
- Eloqua’s campaign canvas does not have many advanced options for social media marketing touchpoints.
- Contact lists are not always easily navigated by novice users. I would say the interface is not particularly intuitive.
- Our Eloqua instance is run by an external agency. I’m not sure if this is typically the case, but it does create barriers with permissions and expertise.
- Eloqua has helped us build email campaigns that have done well with converting existing contacts to qualified leads.
- Eloqua is most efficient at fueling marketing mid-funnel with email marketing.
- Eloqua is useful when marketing to a purchased list, to enter the list into the program and send feeder emails.