Great for Email Marketing, General Digital Marketing More Challenging
June 26, 2018

Great for Email Marketing, General Digital Marketing More Challenging

Alena Van Dalen | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Oracle Eloqua is used by our client, Lenovo to manage email marketing, contact database, and help fuel digital marketing through the building of custom audiences.

Pros

  • Eloqua’s campaign canvas is a convenient way to visualize marketing touchpoints.
  • Lead scoring in Eloqua helps us build unique scores for many different marketing activities.
  • Eloqua landing pages are very handy for lead capture and registration pages for events.

Cons

  • Eloqua’s campaign canvas does not have many advanced options for social media marketing touchpoints.
  • Contact lists are not always easily navigated by novice users. I would say the interface is not particularly intuitive.
  • Our Eloqua instance is run by an external agency. I’m not sure if this is typically the case, but it does create barriers with permissions and expertise.
Eloqua is great for email personalization, but if you want to personalize digital marketing, including social, you will have to do some heavy integration lifting.
  • Eloqua has helped us build email campaigns that have done well with converting existing contacts to qualified leads.
  • Eloqua is most efficient at fueling marketing mid-funnel with email marketing.
  • Eloqua is useful when marketing to a purchased list, to enter the list into the program and send feeder emails.
I personally did not have a hand in selecting Eloqua. After several demonstrations of Marketo, it is my understanding that Marketo allows for greater flexibility in overall digital marketing.
Eloqua serves relatively well as an email marketing platform. I would not necessarily recommend it if you are looking for an automation system that can support intricate integrations with social media. I also would not recommend it as a primary contact warehouse/database as it comes with limitations (ie. email address is required to create a contact.)

Oracle Marketing Feature Ratings

7.4
WYSIWYG email editor
Not Rated
Dynamic content
6
Ability to test dynamic content
6
Landing pages
8
A/B testing
Not Rated
Mobile optimization
6
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
7.0
Lead nurturing automation
7
Lead scoring and grading
9
Data quality management
5
Automated sales alerts and tasks
Not Rated
9.0
Calendaring
10
Event/webinar marketing
8
1.0
Social sharing and campaigns
1
Social profile integration
1
5.7
Dashboards
5
Standard reports
7
Custom reports
5
7.7
API
7
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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