Item: Oracle Marketing
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

There are multiple departments in our org that use Eloqua for their marketing needs including - Form creation, Lead Capture, Email Marketing, and Segmentation. It addresses email marketing as part of their overall marketing automation.

Pros and Cons

Form Creation is the best feature of Eloqua as you can create the forms and then using a simple HTML snippet, add it to any website. The lead will directly enter Eloqua.
Campaign Canvas is also really cool feature. Without much Database or SQL knowledge, the campaigns can be created easily.
Integration with CRM, especially Salesforce, works great.

The Campaign canvas is not very feature rich for advanced segmentation or for playing with huge amounts of data.
There are no out of box integrations with other marketplace tools like Adobe or IBM products. The ecosystem relies heavily on app market.

Scalability

Scalability is where Eloqua failed in our organization. Our org is huge with multiple divisions using different tools. We just couldn't use Eloqua as an OmniChannel tool that could sit over all the data in variety of forms because the campaign development functionality is not very rich if the data is very diverse or unstructured. We had to choose another scalable tool for segmentation and then send the data over to Eloqua.

Return on Investment

For the size of our org, Eloqua is a very expensive product on a yearly subscription but it has proved to be the lover boy of marketing people because it is very easy to use. Hence, we do get a significant email based revenue from Eloqua.

Alternatives Considered

Adobe Campaign and IBM Watson Campaign Automation

Eloqua is very similar to IBM WCA or Adobe Campaign. We selected Eloqua because of its Oracle relationship when we were implementing it.

Likelihood to Recommend

For a small department or a mid-sized org, whose data is not scattered everywhere, Eloqua is the best tool available. It's a complete marketing automation tool in itself - you can create forms to capture leads and integrate those forms with your website very nicely. The leads will flow directly to Eloqua. Then, those can be nurtured or sent to CRM directly via the available integration. A nice HTML editor to craft emails is available. Response history is captured back in tools.

How Eloqua works for a Big, Segmented Org

Software Version

Modules Used

Overall Satisfaction with Oracle Eloqua