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User Review: "Oracle Eloqua - Great Tool"
https://www.trustradius.com/marketing-automationOracle EloquaUnspecified7.6364101
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January 11, 2019

User Review: "Oracle Eloqua - Great Tool"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Standard

Overall Satisfaction with Oracle Eloqua

Oracle Eloqua is being used by our marketing department for external email communications. We use it to send event invitations, email newsletters, notifications, etc. We recently purchased this product to replace another that we used for email communications, so we are still learning, but it has a lot of great functionality.
  • Email Creation
  • Email Campaign Creation
  • Analytics
  • Integration with D365
  • Template vs. Campaign Organization
Oracle Eloqua has made maintaining a branded look easier by having all of our materials/templates available for others to use when creating emails.
  • Higher registration rates
  • Less time spent creating campaigns
  • Not a member of any user groups
ClickDimensions sat inside of our Microsoft CRM system, but wasn't as easy to build emails through and had a long set up for email campaigns. Although Oracle Eloqua doesn't sit inside of our D365 system, it has an easier email builder tool as well as a much shorter email campaign form so you can get your email out quicker!
Oracle Eloqua makes it easy to create email templates and save them for future use. I also like the way to create a campaign. There are only a few steps and it doesn't make it over complicated. The only thing I wish would improve is the integration to D365. Right now, if I want to send out an email, I have to export a list from D365 and import it into Oracle Eloqua to send my email. I don't know if its the version my company purchased or if that's just the way the program is. Overall, it is a great program, though.

Oracle Eloqua Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
9
Mobile optimization
Not Rated
Email deliverability
9
List management
6
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
Not Rated