Eloqua - A Marketer's Best Friend
Updated December 03, 2020

Eloqua - A Marketer's Best Friend

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We use Eloqua for our company's marketing purposes. We sync it with Salesforce, so all the data we gather from an email campaign or any data collected from a landing page can be used by our sales team. We previously used to resell Eloqua to our clients, however we still offer Eloqua support to our clients.
  • The user-interface is probably their biggest strength. It's very clean and easy to navigate for marketers.
  • Eloqua is segmentation is powerful, you can segment users on so many different levels from contact data to how they interacted with an email or landing page.
  • Their training for the product is unparalleled. From full-day to two hour training courses, you learn with others who may ask questions that you never thought to ask. It's well worth it to go through some of the basic training.
  • In Eloqua 9 you had access to a folder structure on the left hand side of the screen when you were in emails or micro sites. This made it easy to switch between emails as well as see the folder structure you were currently in. In Eloqua 10 they did away with it and now in order to get back into the folder you have to leave the email you're working on.
  • It has increased our ability to automate tasks that would have been more manual.
  • We gather leads and are able to sync them to Salesforce to nurture later.
I was not involved in the decision around choosing Eloqua over others.
I would suggest Eloqua to anyone that I felt needed to use 80% of their power. If someone is just looking to send emails, I'd recommend they use MailChimp. But if they are looking to utilize email automation and a program builder I'd be more likely to recommend Eloqua. If a company was looking to do email campaigns where they would take them to landing pages and submit web forms, collect data, and then use that data to nurture those people further, I would strongly recommend Eloqua. Not just because of the functionality, but because of the ease-of-use of the tool

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Lead nurturing
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
Custom reports
10
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Our department knows Eloqua really well and don't have time to train or learn a different tool.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Implementation