Eloqua - A Marketer's Best Friend
Updated December 03, 2020
Eloqua - A Marketer's Best Friend
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Eloqua
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
We use Eloqua for our company's marketing purposes. We sync it with Salesforce, so all the data we gather from an email campaign or any data collected from a landing page can be used by our sales team. We previously used to resell Eloqua to our clients, however we still offer Eloqua support to our clients.
- The user-interface is probably their biggest strength. It's very clean and easy to navigate for marketers.
- Eloqua is segmentation is powerful, you can segment users on so many different levels from contact data to how they interacted with an email or landing page.
- Their training for the product is unparalleled. From full-day to two hour training courses, you learn with others who may ask questions that you never thought to ask. It's well worth it to go through some of the basic training.
- In Eloqua 9 you had access to a folder structure on the left hand side of the screen when you were in emails or micro sites. This made it easy to switch between emails as well as see the folder structure you were currently in. In Eloqua 10 they did away with it and now in order to get back into the folder you have to leave the email you're working on.
- It has increased our ability to automate tasks that would have been more manual.
- We gather leads and are able to sync them to Salesforce to nurture later.
I was not involved in the decision around choosing Eloqua over others.