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Review of Oracle Responsys - Pros and Cons
https://www.trustradius.com/cross-channel-campaign-managementOracle ResponsysUnspecified881101
Michelle A Hiland profile photo
April 04, 2018

Review of Oracle Responsys - Pros and Cons

Score 9 out of 101
Vetted Review
Verified User
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Overall Satisfaction with Oracle Responsys

It is being used by the marketing team and we work closely with our developer team to get the right data into Responsys through a daily import. We use it to email all our users starting with on-boarding and how to use our product and going all the way to how to keep users engaged, show new features. We use the data we import from out app to know where users are in the process and can send messages specifically to help them complete tasks. We also use it for all transactional messages and for all marketing purposes for promotions, discounts, and new features or products.
  • Dynamic content works very well and you can add many layers to get specific.
  • Get analytics to see which campaigns or emails are performing best and why, including revenue tracking for conversions.
  • Ability to create detailed email programs filtering off actions or engagement of what your customers are doing to help guide them throughout their journey.
  • The ability to search for specific links globally , right now you can only search for link tables names.
  • Ability to connect to RSS Feeds not using XML coding which is advanced and not user friendly.
  • Away to mass update links because going through every link table to update a link in the header of every email was extremely painful and time consuming.
  • Email
We can email users based on their interests to give them content they care about and we can use actions within our app to message them the right content that they need to use our app efficiently and stay engaged. We use it for marketing promotions as well and love how professional our email look.
Profile data lets us send very targeted messages to our users, we base things like our newsletter off of the particular sport the user has told us they care about, changing the order, image and text based on their interests. We also trigger over 200 email programs based on users actions.
Oracle Responsys is much more robust; we can import more data from our database. This isn't even possible on Hubsport and we can create much larger and advanced programs based on filters and triggers which is just not possible with HubSpot. HubSpot is more user friendly and pretty but it just does not have the functionality or capacity with our large number of users.
Dynamic content is well suited and easy to use. The ability to import data and then filter off it for audience filters and content within the email is extremely robust and fairly easy to use. The program functionality is also robust and you can create very detailed email programs for things like on boarding, engagement, retention, etc.

It is not well suited for things like sending automatically emails off of RSS feeds from the blog because it takes a lot of developing in XML code.