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Mining for pipeline
March 30, 2018

Mining for pipeline

Laura Brooks | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

We use Eloqua globally for inbound and outbound digital marketing. We have about 40 users within our central and regional teams.
  • Ease of use of the visual interface for both campaign canvas and program canvas
  • Integrates with our existing SFDC platform
  • Lead nurturing
  • Multiple lead score models
  • Reporting. This is changing and we just need to work with the new reporting module
  • Cleansing the system of old assets and campaigns
  • Ability to track form data from more than one source
Eloqua has enabled us to work globally with our digital campaigns. We take advantage of Eloqua and the apps to make our global campaigns be more personal and targeted. Working with multiple languages is a challenge.
  • We actively manage pipeline contribution and conversions
  • Consistent messaging to build trust with the brand
  • Provide more qualified leads to sales
More robust with more capabilities
Eloqua is robust and designed to handle volume for digital marketing. It is best suited for organizations that have defined their digital marketing strategy.

Oracle Marketing Feature Ratings

6.8
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
6
Landing pages
7
A/B testing
7
Mobile optimization
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
7.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
7
5.5
Calendaring
5
Event/webinar marketing
6
5.0
Social sharing and campaigns
5
Social profile integration
5
5.7
Dashboards
5
Standard reports
6
Custom reports
6
6.0
API
6
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
8