Excellent impact analytics and lead generation tool
Anonymous | TrustRadius Reviewer
December 11, 2019

Excellent impact analytics and lead generation tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Pardot

Bepress uses a Pardot integration with Salesforce CRM to manage email campaigns and measure impact. With marketing campaigns spanning dozens of market segments, and with the task of managing each falling on one coordinator, it's essential to have software that tracks the efficacy of messages to specific segments. It's just not possible for the human memory alone to do this, but with Pardot we could track opens and links within specific campaigns, allowing us to hone our message to specific audiences based on past results.
  • Market segmentation.
  • Impact analysis.
  • UI can be somewhat complex.
  • Requires careful attention to naming syntax when creating new campaigns etc.
  • Increased engagement with email campaigns.
  • Tailored insights and leads generated for sales team.
I wasn't involved in the selection or buying process, so I can't really speak to the reasons we selected Pardot over other tools, although I know there was an evaluation process and that Pardot was selected in part due to availability of impact analytics.
Any business entity using Salesforce to manage email campaigns to more than a half dozen market segments would benefit from Pardot, assuming there is buy-in from stakeholders to implement insights derived from impact analysis. We were able to attenuate our subject lines, hyperlinks, message text, and so forth based on numbers from previous messages and saw improvement across the board by acting on these insights!

Pardot Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
8
Mobile optimization
Not Rated
Email deliverability
8
List management
10
Triggered drip sequences
Not Rated
Lead nurturing
8
Lead scoring and grading
10
Data quality management
3
Automated sales alerts and tasks
Not Rated
Calendaring
6
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10