Pardot Pairs Perfectly with Salesforce
Updated December 20, 2019
Pardot Pairs Perfectly with Salesforce
Score 4 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot
We use Pardot as part of our Salesforce CRM to handle all of the marketing automation needs we have (like email marketing, social, and web forms) and our pipeline tracking as well as the lead qualification process our business development team needs to ensure the right people are being sent to our sales teams to unearth opportunities and close deals.
Pros
- Integrates wonderfully with Salesforce.
- Adds important insights to your existing CRM data.
- Can customize easily to fit your needs.
- Strong customer support.
Cons
- Doesn't integrate too well with other data third-party apps.
- Too many features are only available at higher levels.
- Doesn't have as robust an email integration tool like HubSpot.
- Pardot has helped us segment our marketing leads.
- Pardot has made reporting easy for our leadership team to access which creates a better buy-in from the top.
- Pardot's real-time activity updates have helped us stay close to our prospect's interests and timing.
Pardot is very similar to HubSpot in that it is easy to use and customize. They are also comparable in price. The main decision maker in this regard will be what you're using for a CRM. Pardot is much more intuitive than Microsoft products and, with unlimited users, makes it easy for the entire team to see what's happening on the sales and marketing side of the business.
25,000 to 100,000
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