Pardot Pairs Perfectly with Salesforce
Anonymous | TrustRadius Reviewer
Updated December 20, 2019

Pardot Pairs Perfectly with Salesforce

Score 4 out of 10
Vetted Review
Verified User
Review Source

Software Version

Professional

Overall Satisfaction with Pardot

We use Pardot as part of our Salesforce CRM to handle all of the marketing automation needs we have (like email marketing, social, and web forms) and our pipeline tracking as well as the lead qualification process our business development team needs to ensure the right people are being sent to our sales teams to unearth opportunities and close deals.
  • Integrates wonderfully with Salesforce.
  • Adds important insights to your existing CRM data.
  • Can customize easily to fit your needs.
  • Strong customer support.
  • Doesn't integrate too well with other data third-party apps.
  • Too many features are only available at higher levels.
  • Doesn't have as robust an email integration tool like HubSpot.
  • Pardot has helped us segment our marketing leads.
  • Pardot has made reporting easy for our leadership team to access which creates a better buy-in from the top.
  • Pardot's real-time activity updates have helped us stay close to our prospect's interests and timing.
Pardot is very similar to HubSpot in that it is easy to use and customize. They are also comparable in price. The main decision maker in this regard will be what you're using for a CRM. Pardot is much more intuitive than Microsoft products and, with unlimited users, makes it easy for the entire team to see what's happening on the sales and marketing side of the business.
Pardot is likely your first choice—if you are working with Salesforce— for your CRM needs. The two are built to coexist so many Salesforce clients are steered to Pardot. As far as cost and functionality, it remains very close to competitors like HubSpot where marketing automation is the main focus.

Pardot Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability
9
List management
9
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
Not Rated
Social sharing and campaigns
7
Dashboards
8
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
9