Item: Salesforce Marketing Cloud Account Engagement
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Pardot Marketing Automation is being used in our sales and marketing department. It solves the issue of creating easy and seamless drip campaigns and can also be used for customer onboarding. It also gives us insight into our customers and what they are searching for. It allows us to get them the information that they need to make a decision about our product.

Pros and Cons

The drip campaign functionality is very strong
The e-mail integration is easy to use
The CRM integration was seamless and simple

I would have liked to see more visibility into what consumers are using the website for

Return on Investment

This product has a positive impact on our ROI by creating more touch points with prospects
It helps us focus our tradeshow efforts
Positive impact on webinar attendance

Alternatives Considered

I have used similar products but none of them have the same rich set of features and reporting capabilities.

Likelihood to Renew

I plan on continuing use of this product for years to come.

Likelihood to Recommend

The product is fantastic for creating marketing drip campaigns and easily automates the e-mail process and formatting. It only took us sixty days to implement and the staff was amazing.

Pardot - Simple and Powerful

Software Version

Overall Satisfaction with Pardot Marketing Automation