Pardot - a superior product and experience!
Anonymous | TrustRadius Reviewer
Updated June 16, 2015

Pardot - a superior product and experience!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Pardot Marketing Automation

We use Pardot as sales and marketing alignment for smooth lead handoff.
  • Allows for granularity with how each lead can be treated through automation.
  • They have BEST in class support.
  • Keep improving their product.
  • Tracking and completion actions that are second to none.
  • Reporting features could be better.
  • SFDC integration could be better.
  • Better lead treatment
  • Better lead flow between sales and marketing
  • Increased efficiency without a lot of resources needed
  • Faster lead conversion and much better lead quality
I have used Marketo and it did not live up to most of its promises and the support was abysmal, Hubspot is good but hard to apply to enterprise systems across all channels, Silverpop was not as thought out and learning curve was a bit steeper, as is my experience with Eloqua--good, but like shelling a walnut with a hammer.
Pardot is better suited for B2B companies.

Pardot Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
Not Rated
Lead nurturing
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
7
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Pardot Marketing Automation

Pardot is a great product [that is] getting even better.