Neat Tool to Automate Cross-Channel Marketing
July 20, 2021

Neat Tool to Automate Cross-Channel Marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with PFL Hybrid Experience Platform

PFL is being used by our Marketing Department to create cross-channel campaigns that expand into print. It allows personalized print pieces to be sent alongside Marketo emails. It also allows us to automate the sending of ongoing print pieces.
  • Integrates with Marketo to create personalize print pieces
  • Enables cross-channel campaigns
  • Offers creative print and tactile marketing pieces
  • Time to launch a campaign seems long
  • Lots of turnover among account reps
  • Customer engagement
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
After sending an email, we trigger a webhook in Marketo to initiate a mailer to be sent via PFL. This can be done in batches or trickle in as records reach a milestone. We share mailing address and name info to send and personalize the piece.
Support and account management is good, it can just take a while to go through all the steps to get something live.

Do you think PFL Hybrid Experience Platform delivers good value for the price?

Yes

Are you happy with PFL Hybrid Experience Platform's feature set?

Yes

Did PFL Hybrid Experience Platform live up to sales and marketing promises?

Yes

Did implementation of PFL Hybrid Experience Platform go as expected?

Yes

Would you buy PFL Hybrid Experience Platform again?

Yes

If you have a budget and are trying to sell services or complex products, pairing print and create tactile pieces with your digital campaigns can be very effective. We made the mistake of not including a trackable CTA on our first mailer. If you just need a print provider, there are probably cheaper options, but the ability to integrate with Marketo makes it a powerful automation tool!