Direct Mail Automation Software

Direct Mail Automation Software Overview

Direct mail automation software allows marketers to automate the process of sending physical mail, such as marketing materials, product catalogs, gifts, employee swag, etc. Using direct mail automation software, marketers can plan and deliver mail campaigns similar to email marketing or marketing automation software. Direct mail includes varieties of print mail like brochures, product catalogs, newsletters, postcards, and other sales and marketing collateral.

Some direct mail automation products allow users to completely customize the materials that are sent out with their own branding and logos. Other direct mail automation platforms instead connect users with marketplaces of goods (such as Amazon) to help keep costs low. Depending on your use case, one of these types of direct mail automation platforms may be more preferable.

Top Rated Direct Mail Automation Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Direct Mail Automation Products

(1-25 of 39) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Sendoso
Customer Verified
Top Rated

Sendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.

Iterable

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Key Features

  • Email deliverability reporting (31)
    69%
    6.9
  • A/B testing (23)
    66%
    6.6
  • List management (23)
    60%
    6.0
Printfection
Customer Verified

Printfection is a swag management platform that aims to simplify the buying, managing, and distribution of swag and branded merchandise, from the company of the same name in Denver. They offer a suite of online swag management tools and APIs alongside custom printing, inventory…

Alyce

Alyce is a corporate gifting platform designed to support B2B marketing and account-based marketing, as well as provide a sales accelerant and enablement tool.

Postal.io

Postal.io from the company of the same name in San Luis Obispo, is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process.…

PFL Hybrid Experience Platform

PFL delivers authentic human experiences by orchestrating impactful direct mail in an ecosystem fueled by data. They bring the measurement, personalization, and predictability users expect from digital to direct mail. The Hybrid Experience Platform integrates with current systems…

Reachdesk

Reachdesk in London provides a direct mail marketing solution.

Notifii Track

Notifii Track is a cloud-based, app-based package management software designed to save the user time by decreasing the time spent logging packages down to seconds. Users take a picture of each package that comes in and a notification is instantly sent to the recipient. Users can…

Lob

Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-…

SwagUp

SwagUp in Piscataway aims to bring simplicity and quality to the world of branded swag. The solution provides swag packs for employee welcoming, client gifting, and event attendees. The service is paired with warehousing and fulfillment services.

Snappy

Snappy is an enterprise gifting platform, from Snappy App in New York, that customizes and automates gift campaigns for any initiative.

Vistaprint

Vistaprint, a Cimpress company, helps small business owners create expertly designed, up-to-date custom direct mail marketing items, such as photos, business cards, labels & stickers, and related promotional products.

Amazingmail

Amazingmail is a mobile app and website print-mail fulfillment partner, Amazingmail offers proprietary backbone technology that lets any business automatically send one or thousands of attention-getting cards the next business day.

Stamps.com

Stamps.com, now from Auctane (the company rebranded December 2021) provides the functions of the Post Office right on a desktop. From postage stamps to shipping labels, from First Class Package Service to Priority Mail, Stamps.com enables users to print and manage postage.

Parcel Pending, by Quadient

Quadient offers Parcel Pending, software to manage a parcel locker network from anywhere. It is a cloud-based platform designed to enable efficient parcel locker network management with real-time monitoring and advanced reporting.

S.M.A.R.T., from Quadient

S.M.A.R.T. is mail room management software, from Quadient (formerly Neopost), which provides a solution for shipping, mailing, accounting, reporting and tracking experience – all from a single dashboard.

CSG Output Solutions

CSG Output Solutions is a solution designed to simplify and streamline transactional document production to send each customer the right message, at the right time, all at scale. The service boasts accurate, efficient delivery of customer statements plus multiple ways for the consumer…

Endicia

Endicia is a provider of internet-based postage services for e-commerce businesses of all sizes, and an Auctane brand (Stamps.com acquired Endicia in 2015, and rebranded as Auctane in 2021). Endicia’s postage and shipping solutions are designed to help save time and provide access…

ServiceTitan Marketing Pro

ServiceTitan Marketing Pro is an all-in-one marketing automation solution for the trades. The solution leverage customer data to help drive contracting businesses with more calls, booked jobs and higher customer spend.

PostGrid Print & Mail

PostGrid allows businesses to automate physical mailing of letters, postcards, and checks/cheques using our API. Users can send direct mail as easy as email with the help of the PostGrid platform or API. Send 1 mail at a time or 1000's at a time on demand. Companies can use the PostGrid…

SG360, a Segerdahl company

SG360 specializes in automated direct mail marketing. Capabilities include commercial, digital, and sheet-fed offset printing. Logistics, mailing, and fulfillment services are also offered. Personalized and automated campaign solutions are designed to complement digital marketing…

&Open

Loyalty comes from investing in human relationships. The &Open global gifting platform aims to improve business performance by building brand loyalty. It supports Marketing, CX and HR teams by fostering emotional connections with customers, thus inspiring increased retention…

Postie

Postie is a marketing technology company that enables direct mail to perform like a digital channel, offering marketing solutions for every stage of the customer journey. Users can attract new customers with Prospecting campaigns. Postie’s machine learning algorithms combine 1st…

PebblePost

PebblePost is a Digital To Direct Mail marketing platform, helping brands to reach consumers at home with timely, relevant mail that activates buying decisions and drives conversions everywhere. Their Programmatic Direct Mail platform captures online interest and intent data, leveraging…

Kotis Design

Kotis Design is a swag platform built to support organizations, from the company of the same name in Seattle. It features real time reporting, SOC2 compliance, integrations & an API.

Learn More About Direct Mail Automation Software

What is Direct Mail Automation Software?

Direct mail automation software allows marketers to automate the process of sending physical mail, such as marketing materials, product catalogs, gifts, employee swag, etc. Using direct mail automation software, marketers can plan and deliver mail campaigns similar to email marketing or marketing automation software. Direct mail includes varieties of print mail like brochures, product catalogs, newsletters, postcards, and other sales and marketing collateral.

Some direct mail automation products allow users to completely customize the materials that are sent out with their own branding and logos. Other direct mail automation platforms instead connect users with marketplaces of goods (such as Amazon) to help keep costs low. Depending on your use case, one of these types of direct mail automation platforms may be more preferable.

Direct Mail Automation Software Use Cases

There are several sales, marketing, and HR use cases for direct mail automation software. Individual sales reps or sales managers can use these platforms to send out gifts to new customers or prospects they are trying to win over.

Marketers might use direct mail automation as part of their account-based marketing (ABM) strategy, to send out gifts and marketing materials after an event or webinar, or to engage/re-engage a specific segment of users or customers. These products can also be used in local marketing to inform potential customers of promotions (e.g. as in customer loyalty programs) or events.

The HR use cases for this type of software are still emerging. But many innovative companies are testing out using direct mail automation platforms to help increase employee engagement and improve the employee experience. For example, companies can use these platforms to send employees gifts for anniversaries, birthdays, company milestones, etc.

Hybrid Direct Mail Experiences

One new trend in the direct mail automation space is the emergence of hybrid direct mail programs. These types of programs aim to unite physical and digital direct mail approaches to produce an integrated hybrid experience for mail recipients.

Depending on the company, this may look like integrating your direct mail automation platform with your marketing automation, email marketing, account-based marketing (ABM), sales engagement, or CRM software so you can orchestrate a triggered direct mail campaign. Triggers can include things like attending a webinar, browsing the product catalog on your website, adding a product to a shopping cart, filling in a demo request form, etc. Certain direct mail automation platforms like PFL Hybrid Experience Platform and Sendoso offer integrations that make this possible.

This allows marketers to combine direct mail programs with their other marketing strategies to provide their audience with timely, relevant, and personalized physical mail. Businesses that use this approach can create a truly hybrid marketing experience, using both digital and physical mail to win more customers. Ultimately, this can help increase conversion rates and revenue.

Direct Mail Automation Software Features

Most direct mail automation software will include the following features:

  • Address verification & confirmation
  • Domestic and international shipping
  • Online merchandise store
  • Access to a gift marketplace
  • Direct mail tracking and notifications
  • Custom branding
  • Message personalization
  • Triggered direct mail campaigns

Direct Mail Automation Software Comparison

Not all direct mail automation software is ideal for all company size segments or industries. Before investing in one of these platforms, consider the following key factors:

  • Company size: Do you work for an enterprise organization that needs to maintain tight control over corporate branding on all direct mail sent out? Or do you work for a leaner start-up that doesn’t need fine-grained control over branding, but does need to cut costs? Certain direct mail automation companies are better suited for enterprise organizations that need more control over things like branding and will likely need to scale up their direct mail outreach program.
  • Price model: Some vendors require customers to pay for items in bulk and other fees upfront, while other vendors allow on-demand pricing per item purchased. Depending on your business needs, it may make more sense to pay more upfront or space payments out.

Pricing information

The pricing models for direct mail automation platforms can vary widely. For example, some vendors charge either a one-time fee or a monthly subscription price. One-time fees can range from a few thousand dollars up to multiple thousands, depending on the total number of items being purchased and shipped and different customization options. Subscription fees can range between $100 - $400 per month, also depending on the number of items needed and branding options.

On the other hand, some vendors do not charge an upfront or monthly fee but charge a ‘service fee’ or comparable fee for each item purchased and shipped. Factors that can impact the full cost of the platform include:

  • The total number of items being purchased and shipped
  • Domestic vs. international shipping costs
  • Warehouse space for storing gift items

Based on all the factors above, buyers can expect to pay at least $5,000 in total for a one-year subscription for direct mail automation platforms. Interested buyers should contact the vendors directly for a more thorough breakdown of pricing.

Direct Mail Automation Software Best Of Awards

The following Direct Mail Automation software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

Best Direct Mail Automation Software Products

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Frequently Asked Questions

What do direct mail automation platforms do?

Direct mail automation platforms allow organizations to send out gifts, swag, marketing and sales materials, and other pieces of physical mail in an automated way. Marketing and sales users can set up campaign flows that include sequences where direct mail is sent out to a prospect, customer, or subscriber based on a triggered action.

What are the different use cases for direct mail automation platforms?

Direct mail automation platforms can be used to help engage prospects and sales leads, to help nurture and engage current customers, or even to help increase employee engagement and improve the employee experience. Sales, marketing, and HR departments are all potential users for this type of software.

What is the best direct mail automation software?

According to end-user reviews on TrustRadius, Sendoso is a top-rated direct mail automation platform. Buyers on TrustRadius frequently compare Sendoso with other options like:

Visit the TrustRadius direct mail automation software category page to read verified end-user reviews for these products.