Item: pharosIQ
Rating: 10
Author: Verified User

Overall Satisfaction with pharosIQ

Use Cases and Deployment Scope

We have used pharosIQ for content syndication for over a year. I have never seen in quarter pipeline developed from content syndication, but QoQ with Pharos, we do. We're using them for a variety of initiatives, brand awareness, lead generation, and now pipeline development.

Pros and Cons

Pros

Lead Quality
Account Management
Cost

Cons

Audience expansion, we're hitting the point of diminishing return

Return on Investment

Pipeline development
Pipeline acceleration
MQL generation

Support Rating

We had some account management turn over, but for the most part the team has been steller. They aren't too pushy and do a good job of educating us on their other product offerings.

Solutions

We struggled getting lead quality that our sales team approved of. In the past, content syndication could generate leads but they would sit in the CRM instead of progressing down funnel. Our sales team knows that Pharos leads are good quality and works them appropriately.

Usability

They send me leads every week in a spreadsheet. You cant get much easier than that.

Alternatives Considered

Demandwell and DemandScience

Key Insights

Do you think pharosIQ delivers good value for the price?

Yes

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

Other Software Used

Adobe Marketo Engage, Outreach

Likelihood to Recommend

I've never seen in quarter pipeline generated from content syndication. Their audience is engaged. They also are able to get incredibly granular with the ICP and generous with the leads being sent back if they were out of market.

Comments

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In Quarter Pipeline Wow