Item: Pollfish
Rating: 8
Author: Verified User

Overall Satisfaction with Pollfish

Use Cases and Deployment Scope

We use Pollfish for research to include in new business pitches, quick gut checks on creative and pulse checks on consumer sentiment for certain brands, products/services or activations. Usually short, not very complex surveys, although it appears able to handle more than we throw at it.

Pros and Cons

Pros

The platform allows you to create and launch surveys very quickly
The demos that come standard are wonderful and even at the base level the analysis tools are great
Their conversational AI tool is really good
Their survey design interface is very intuitive and has lots of options I wasn't expecting
Their support chats connect to real people immediately, not bots

Cons

Their feasibility tool is a bit flawed. It just looks at audience and not audience plus screening
More detail around the audiences would be helpful (i.e. not just the category, but how they are defined/question they were asked to profile)
no logic available in concept loops when doing A/B testing

Return on Investment

We have been able to confidently field more small studies internally saving money and increasing margins in some situations
The speed of data collection is better than other platforms I've used for more general audiences
Some slightly more advanced methodologies are also available, immediately improving internal capabilities among our strategy and research teams

Usability

For what it is and what it offers, I think it is very user friendly, intuitive and reactive. As long as you don't treat it as a powerful full service research tool and look at it more as the scrappy DIY option, it will actually exceed expectations.

Alternatives Considered

Again, at the level I view it at, it outshines the competition. Perfect blend of smart functionality, low price, human support, templates and methodology/QNR build options and templates that you don't always get from other options that may outshine Pollfish in one or more areas because they are highly specialized

Key Insights

Do you think Pollfish delivers good value for the price?

Yes

Are you happy with Pollfish's feature set?

Yes

Did Pollfish live up to sales and marketing promises?

Yes

Did implementation of Pollfish go as expected?

Would you buy Pollfish again?

Yes

Likelihood to Recommend

Again, when it comes to quick, DIY research it is one of the best options I've seen! Capable of a lot and very reliable, stable platform with quality respondents. They also automatically do bad data checks while in field, which saves time and effort on the back end and makes it easier to trust the results. Also, passing this to a colleague who is less skilled when it comes to research is less of an issue since their team also reviews every survey before launch

Pollfish Feature Ratings

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Pollfish Review