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Survey & Forms Building Tools

Best Survey & Forms Building Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Survey & Forms Building Tools Overview

What is Survey & Forms Building?

An online survey is a questionnaire that people can complete over the Internet.


Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.


Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.

Survey Tools Features & Capabilities

Survey Format

Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data. Survey tools usually offer a method for manually entering response data.

Survey Appearance

Designing the look and feel of a survey is central to all survey tools. Most tools include survey templates with layouts and themes to choose from. Often, more flexibility in appearance is available for a higher price. Free tools typically include the vendor’s logo on the survey. This interferes with company branding. Custom branding is a priority for many business use cases.

Survey Content

The most important features for survey content include three areas: Question types, question design, and survey flow.

Survey Questions

For question types, complex survey tools usually include a broader range than simpler tools.


Survey question types to consider include:


  1. Multiple choice

  2. Checkboxes

  3. Sliding scale

  4. Ratings

  5. Matrix questions

  6. Open-ended free response

Survey Design

Users often say that question design is a very difficult aspect of using survey tools successfully. Some tools include educational material for research design. This material includes tips, recommendations and best practices.

Survey Flow

Beyond question type and design is the survey flow. This is the order of the questions within a survey. Complex survey tools allow custom question pathways. This creates a more relevant survey based on respondents demographic information and previous answers.

Survey Logic

Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:


  • Conditional questions

  • Question branching

  • Randomization

  • Question piping

Different tools support different types of logic and to varying levels of complexity.

Analytics & Reporting

Most survey tools include basic results reporting capabilities. This means reviewing and assessing answers upon survey completion. Many tools also include reporting on respondent demographics.

Some tools have more advanced built-in analytics. Others are meant to be used alongside another product, like Excel or SPSS. In these cases, data export capabilities and integrations are important. Be aware that some vendors charge more for data export.

Integrations

Some survey tools can be integrated with related tools. Depending on the use case, these integrations include:


  • CRM systems

  • Social media platforms

  • E-commerce tools

  • Email marketing tools

Some tools can also be embedded on a company website for customer feedback.

Automation

Some survey tools offer a handful of automation features, including:


  • Notifications and alerts (triggered by responses or opt-outs)

  • Scheduling for survey publication and closure

  • Follow-up emails to respondents

Admin & Security

Survey administration and security features are important for larger organizations and studies. Admin and security features allow users to:


  • Manage multiple users and use roles

  • Maintain survey ownership

  • Manage response data permissions

Some survey tools even support data compliance standards, such as HIPPA.

Survey Distribution

Most survey tools enable survey distribution via email. This can be through the tool or via the user’s personal email account. Other tools have cross-channel distribution. The capability allows distribution and tracking via social media or a company website.


In the interest of branding, many tools offer custom URLs for survey distribution. Another distribution feature is anonymous response collection and respondent restrictions. This allows users to set controls related to audience demographics.


In some use cases, there is no pre-existing contact pool. Some vendors offer paid crowdsourcing options, giving users access to an audience or panel of respondents.


Free Online Survey Tools

Many survey tools have free offerings. Examples include:



Some free tools allow surveys with unlimited questions and responses. More often, price scales with survey size. Paid versions add capabilities, including:


  • Survey logic

  • Data exportability

  • Reporting & Analytics

  • Custom logos/branding

  • Question types


Users tend to recommend free tools for smaller-scale surveys. However, free tools do not work for every use case. Some free tools have better aesthetics, but others offer more detailed reports. Selecting a free survey tool depends, to some extent, on your priorities.

Survey Research Use Cases

There are several different research use cases for surveys. The three most common include:


  • Customer satisfaction surveys

  • Employee feedback surveys (360 Degree feedback)

  • Research studies

Some vendors offer different versions to cover these different survey types.

Customer Satisfaction Surveys

Customer satisfaction surveys are used to collect information about a customer’s experience. The goal is typically quality assurance or suggestions for new product developments. Surveys are usually distributed via email to customer contacts. Another option is to embed the survey as an intercept popup on a website. Visitors and customers can complete the survey directly.

Employee Engagement & Feedback

Employee feedback surveys collect information about employee performance, engagement and satisfaction. They are most often completed anonymously. The process is sometimes called 360 Degree feedback. This is because the survey population is all people working in a company.

Research Studies

Research studies are usually larger scale surveys. Users can analyze survey responses within the context of respondents’ demographic information. Research surveys are used by marketing researchers and academic institutions. Important features include analytics, survey logic and privacy of information. Some survey tools have dedicated versions to this type of use case.

Pricing Information

Survey tools are usually priced by the number of respondents and analytics capabilities in a subscription model.


At the basic level, survey tools can be completely free. This works for smaller audiences and small-scale surveys.


Paid survey platforms start at around $15/mo. for up to 1,000 respondents and basic reporting. Pricing can run up to a few hundred dollars monthly. This level typically includes integrations, analytics, and thousands of respondents.


Survey & Forms Building Products

Listings (1-25 of 108)

Qualtrics

Top Rated
225 Ratings

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee performance.

Formstack

Top Rated
120 Ratings

Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture...

Predictive Index Behavioral Assessment

53 Ratings

The PI Behavioral Assessment™ is a simple yet effective assessment that is broken down into four primary behavioral factors, or core drives. These core drives and their relation to each other create a behavioral pattern that provides a framework for understanding the workplace behaviors of...

Wufoo

Top Rated
85 Ratings

Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

SurveyMonkey

490 Ratings

SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand...

Pendo.io

Top Rated
43 Ratings

Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.

Hotjar

99 Ratings

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and...

Clicktools

40 Ratings

Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in turn was acquired...

AskNicely

Top Rated
46 Ratings

AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a...

Google Forms

Top Rated
235 Ratings

Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users...

Typeform

Top Rated
45 Ratings

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their...

Quantum Workplace Engagement Surveys and Pulses

10 Ratings

Quantum Workplace provides an all-in-one employee engagement software that makes managers the central drivers of workplace culture. Serving more than 8,700 organizations, Quantum Workplace’s technology gives team leaders direct access to employee feedback and personalized real-time insights, so...

Inquisium

Top Rated
15 Ratings

Inquisium (formerly called Cvent Web Surveys) is an online survey tool provided by the vendor Cvent. Cvent's main offering is an event management platform. Inquisium covers several survey use cases, including sample surveys, customer satisfaction & feedback, employee satisfaction &...

123FormBuilder (formerly 123ContactForm)

36 Ratings

123ContactForm is an online form and survey builder. Its drag and drop interface doesn't require coding skills, thus it can be used by both technical and non-technical people. The web forms can be integrated with various 3rd party apps and can be fully customized to match business or individual...

Satmetrix

15 Ratings

Satmetrix is survey-based customer experience management software. It contains summary and individual customer data for tracking the customer lifecycle. Individual features are net promoter scoring (NPS) surveying, automated triggers and alerts when indicants of poor customer experience or lack of...

SurveyLegend

14 Ratings

SurveyLegend aims to help individuals and companies create mobile-friendly surveys. Users can create surveys on a computer or tablet device and customize the look of the survey. Data can be displayed with eye-catching and insightful graphics. SurveyLegend's advanced users can take advantage of...

SnapSurveys

9 Ratings

Snap Surveys offers both Survey Software and Feedback Management Solutions, including desktop survey software, online feedback management solutions, and survey research services.Snap Surveys offers complete tools for survey design, administration, data collection, and analysis. Snap Surveys...

Medallia

9 Ratings

Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.

SurveyGizmo

25 Ratings

SurveyGizmo is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.

Qualaroo Insights

10 Ratings

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

Survey & Forms Building Articles

Top 6 Online Survey Tools For Businesses in 2015

Find the top six survey tools recommended by real users from small, mid-size and large enterprises in this brand-new Survey TrustMap.  
Read more...

How To Evaluate Free Online Survey Platforms

This is a guest post by TrustRadius member, Ausrine Pasakarnyte. Ausrine is a Senior Set Up and Data Quality Manager at WorldOne. She joined TrustRadius in March 2014 and wrote an in-depth review of Confirmit. She shares some recent research on free online survey platforms that offer basic features at no cost for anyone who is lacking dedicated funds to run simple surveys, such as small businesses, nonprofits, and non-governmental agencies  
Read more...