Survey & Forms Building Tools

Survey & Forms Building Tools Overview

For businesses, online surveys can provide important feedback for various insights including customer satisfaction, product reviews, and recommendations. Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data.

Survey tools allow users to create and distribute surveys, where they can then collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms, with tools such as advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on survey creation and response, which users can then use other data input resources to complete the review process.

Top Rated Survey & Forms Building Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Survey & Forms Building Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Survey & Forms Building Products

(1-25 of 168) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Mailchimp

Mailchimp

Customer Verified
Top Rated

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Key Features

  • Email deliverability reporting (617)
    86%
    8.6
  • Standard reports (394)
    82%
    8.2
  • List management (399)
    81%
    8.1
Qualtrics CoreXM

Qualtrics produces three Web-based products: Research Suite, which helps companies and schools conduct their own custom-made surveys and data analysis; Site Intercept, which allows websites to get feedback from visitors; and 360, a tool to help human resource operations assess employee…

Key Features

  • Multiple question types (125)
    93%
    9.3
  • Response tracking (122)
    88%
    8.8
  • Survey logic flexibility (125)
    86%
    8.6
Google Forms

Google Forms

Customer Verified
Top Rated

Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video…

Key Features

  • Multiple question types (106)
    87%
    8.7
  • Response tracking (106)
    83%
    8.3
  • Survey templates (102)
    75%
    7.5
SurveyMonkey

SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis,…

Key Features

  • Multiple question types (75)
    83%
    8.3
  • Response tracking (74)
    80%
    8.0
  • Standard reports (74)
    77%
    7.7
Hotjar

Hotjar

Customer Verified
Top Rated

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

Formstack Forms

Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users…

Key Features

  • Multiple question types (58)
    90%
    9.0
  • Data export (59)
    85%
    8.5
  • Custom logo/branding (58)
    70%
    7.0
Jotform

Jotform

Customer Verified
Top Rated

With over 10 million users, Jotform's form builder is presented as an easy way to create and publish online forms from any device. The company offers 10,000+ ready-made form templates, 100+ integrations to 3rd party apps, and advanced design features so that it can serve as an online…

Key Features

  • Data export (61)
    94%
    9.4
  • Multiple question types (62)
    94%
    9.4
  • Custom logo/branding (62)
    83%
    8.3
Wufoo

Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.

Key Features

  • Data export (30)
    99%
    9.9
  • Multiple question types (30)
    91%
    9.1
  • Custom logo/branding (32)
    50%
    5.0
Predictive Index Behavioral Assessment

The PI Behavioral Assessment™ is a simple yet effective assessment that is broken down into four primary behavioral factors, or core drives. These core drives and their relation to each other create a behavioral pattern that provides a framework for understanding the workplace behaviors…

Key Features

  • Data analysis (29)
    97%
    9.7
  • Predictive analytics (27)
    96%
    9.6
  • Data integration (25)
    76%
    7.6
Typeform

Typeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan…

Key Features

  • Multiple question types (44)
    80%
    8.0
  • Themes (44)
    74%
    7.4
  • Survey templates (42)
    72%
    7.2
Submittable

Submittable offers tools to launch, measure, and grow social impact programs, locally and globally. From grants and scholarships to awards and CSR programs, Submittable partners with users to make a difference. The vendor states Submittable has supported over 95,000 social impact…

Clicktools

Clicktools is a cloud-based survey software. It enables business users to collect information through surveys, call scripts, and web forms; automatically centralize the data in CRM; and act on those insights to increase loyalty. The program is offered by Callidus Cloud, which in…

Key Features

  • Data export (15)
    99%
    9.9
  • Changes to live survey (16)
    89%
    8.9
  • Multiple question types (16)
    89%
    8.9
Survey Anyplace

Survey Anyplace helps users create surveys, quizzes, and assessments that return personalized advice to respondents in the final screen, through email, or in a branded PDF report. Customers include Capgemini, Adobe, Accor Hotels, as well as many midsize consulting companies and agencies.…

Key Features

  • Multiple question types (27)
    78%
    7.8
  • Custom logo/branding (27)
    78%
    7.8
  • Survey logic flexibility (27)
    75%
    7.5
SoGoSurvey

SoGoSurvey is an online survey software solution that helps users create surveys quickly. The free package includes basic features for building surveys and the paid package includes advanced features.

AskNicely

AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and…

Key Features

  • Response tracking (25)
    89%
    8.9
  • Survey templates (26)
    85%
    8.5
  • Custom logo/branding (24)
    83%
    8.3
Medallia

Medallia

Customer Verified
Top Rated

Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.

Qualaroo Insights

Qualaroo Insights allows you to survey or nudge site visitors at various stages of their visit, to gather insights and generate sales leads.

Key Features

  • Response tracking (12)
    90%
    9.0
  • Survey logic flexibility (12)
    90%
    9.0
  • Data export (12)
    89%
    8.9
Alchemer (formerly SurveyGizmo)

Alchemer (formerly SurveyGizmo) is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.

Key Features

  • Multiple question types (14)
    91%
    9.1
  • Changes to live survey (14)
    83%
    8.3
  • Survey logic flexibility (14)
    83%
    8.3
Google Surveys

Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing…

Key Features

  • Multiple question types (14)
    87%
    8.7
  • Response tracking (14)
    85%
    8.5
  • Survey templates (14)
    72%
    7.2
FormAssembly

FormAssembly is a web form and data collection platform that helps organizations take control of the data collection process. Its drag-and-drop Form Builder aims to empower team members and enables a wide range of use cases. Users can choose from multiple field types, and additional…

Key Features

  • Multiple question types (9)
    98%
    9.8
  • Response tracking (9)
    97%
    9.7
  • Custom logo/branding (9)
    93%
    9.3
Quantum Workplace Engagement Surveys and Pulses

Quantum Workplace provides an all-in-one employee engagement software that makes managers the central drivers of workplace culture. Serving more than 8,700 organizations, Quantum Workplace’s technology gives team leaders direct access to employee feedback and personalized real-time…

QuestionPro

QuestionPro offers online survey software to create, distribute and analyze surveys, polls, quizzes and more. The software lets users optimize the survey theme to match the brand voice with custom CSS, header & footer, fonts, and logo. Reports to derive insights help users make…

GetFeedback, by SurveyMonkey

GetFeedback, now from SurveyMonkey (acquired November 2019), is a customer feedback solution designed to be easy-to-use, and measure the voice of the customer so companies can take action and provide an exceptional experience.

Key Features

  • Themes (9)
    100%
    10.0
  • Changes to live survey (9)
    100%
    10.0
  • Question design help (9)
    100%
    10.0
SurveyLegend

SurveyLegend aims to help individuals and companies create mobile-friendly surveys. Users can create surveys on a computer or tablet device and customize the look of the survey. Data can be displayed with eye-catching and insightful graphics. SurveyLegend's advanced users can take…

Key Features

  • Changes to live survey (9)
    86%
    8.6
  • Question design help (9)
    84%
    8.4
  • Multiple question types (9)
    66%
    6.6

Learn More About Survey & Forms Building Tools

What are Survey and Forms Building Tools?

For businesses, online surveys can provide important feedback for various insights including customer satisfaction, product reviews, and recommendations. Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data.

Survey tools allow users to create and distribute surveys, where they can then collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms, with tools such as advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on survey creation and response, which users can then use other data input resources to complete the review process.

Survey and Forms Building Tools Features

Most Survey and Forms Building Tools have the following features:

  • Manage multiple users and user roles
  • Maintain survey ownership
  • Manage response data permissions
  • Multiple choice
  • Data governance
  • Checkboxes
  • Sliding scale
  • Ratings
  • Matrix questions
  • Open-ended free responses
  • Template customization
  • Notifications and alerts (triggered by responses or opt-outs)
  • Scheduling for survey publication and closure
  • Follow-up emails to respondents
  • Integration with other platforms (i.e., social media and CRM)

Survey and Forms Building Tools Comparison

Before purchasing Survey and Forms Building Tools, buyers should consider the following factors:

Use Case: Businesses should consider a platform that best fits the type of survey they’re trying to conduct (i.e., CSAT surveys, employee feedback surveys (360 Degree feedback), marketing surveys, or research studies). Each of these surveys contains different features and layouts to optimize data collection. Choosing the wrong template for the data they’re trying to collect, there may be a negative impact the effectiveness of their survey. Software capacity for cross-channel distribution should also be considered.

Data Export: If a business already has pre-compiled data they want to be considered in a survey they’re running, they should consider a vendor that offers enhanced export support from third–party sources. For businesses that conduct in-person and online surveys, this is an imperative feature to be included to save time and money while collecting and analyzing data.

Crowdsourcing Capabilities: This is an important feature to consider for users that lack access to a pre-established mailing list or customer. For an additional fee, organizations can pay for a survey vendor to access their survey pool, with a view towards growing their user base.

Survey Logic: Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:

  • Conditional questions
  • Question branching
  • Randomization
  • Quesiton piping

Different tools support different types of logic and to varying levels of complexity.

Start a Survey and Forms Building Tools comparison here

Pricing Information

Survey tools are usually priced based on the number of respondents and analytics capabilities in a subscription model. At the basic level, survey tools can be completely free, which works for smaller audiences and small-scale surveys. Paid survey platforms start at around $15/mo, covering up to 1,000 respondents and basic reporting, with pricing running as high as 400 dollars per month. This price level typically includes data export, integrations, and analytics, in addition to a far greater number of respondents.

More Resources

More resources are available on the TrustRadius Buyer and Vendor Blogs:

An online survey is a questionnaire that people can complete over the Internet.

Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.

Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.

Survey & Forms Building Tools Best Of Awards

The following Survey & Forms Building Tools offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

best survey and forms building tools

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Frequently Asked Questions

What do Survey and Forms Building Tools do?

Survey and Forms Building Tools provide organizations with the ability to create survey and questionnaire forms and receive feedback on a variety of business aspects such as customer satisfaction and product reviews. Businesses can use this software by itself, or as an integration with other data collection platforms.

What are the benefits of using Survey and Forms Building Tools?

Survey and Form Building Tools provide important insight and feedback for businesses from their customer and client base. The data collected can be used to improve a variety of different business operations, promote employee and customer wellness, and find ways to reduce costs.

How much does Survey and Forms Building Tools cost?

Pricing for Survey and Form Building Tools is typically based on the number of respondents as well as analytics capabilities. Many open-source options are available that work for smaller audience bases and small-scale surveys. For paid survey platforms, monthly subscriptions range from $15 a month up to $400 a month.