Pollfish

We are starting to use Pollfish so that we can get quick answers to challenges from one of our main customers. From specific lifestyle issues of potential consumers, to being able to test possible creativity in an agile way without depending on expensive studies. This is my first time using the tool with this client so I hope they can start to see the usefulness.

• In our most recent use, we demonstrated to our client that testing a creative was possible for a fraction of what it would have cost with another provider. In the end we paid around 200 dollars when another vendor would have taken longer to give results and would have cost at least 4000 dollars.
• On another occasion, while I worked in another organization, we managed to consolidate a new business area of the company, based on creating consumer studies in record time. There, Pollfish helped create new revenue for the company rather than an expense.
• Another way it can help meet objectives is by replacing expensive external specialized studies with in-house studies, where the people in the company themselves can learn how to use the tool.

Google Slides, ChatGPT, Microsoft Teams

Pollfish is our primary online data collection vendor. We partner with them to run about 80-90% of our data collection overall. We initially started using them as a way to quickly collect anonymous data in specific geographic areas for political clients, but that has evolved into a deeper partnership that includes their maintenance of a panel that is linked back to a national data file that allows us to connect survey responses to individualized data points for both political and consumer variables. Our organization is also now in the entertainment space, and Pollfish/Prodege has allowed us to run monthly tracking surveys with minimal maintenance on our end, and allows us to run A/B tests with features that ensure our clients continue trusting us, like screencap prevention software and data quality checks.

• Has allowed us to expand into different business verticals
• Has allowed us to expand our matched-back data offerings
• Has allowed us to develop internal data offerings we can sell "off the shelf" for minimized acquisition cost

Qualtrics XM for Strategy and Research

IBM SPSS Statistics, ChatGPT, Meltwater

I've used Pollfish for different projects but most recently we've been using it to send out a quarterly brand report. It gives us a really good insight how many people in our audience actually know about us, and what they know about us. We use it for the entire brand funnel measurement: from awareness to brand associations, to consideration.

• We've measured hard brand health numbers: (un)aided awareness percentage, consideration etc.
• We can measure this over time and therefore we know whether we're improving
• We also measure associations and therefore can start specific campaigns targeted towards brand associations and measure them afterwards

We are a PR/marketing agency, and we use Pollfish to conduct surveys for clients that we use in digital PR and marketing campaigns.

• Pollfish has allowed us to create an offering that we've knew we needed but has been just out of reach. It's not now, and because of Pollfish, we have been able to land new business, better serve existing customers, and grow the agence.

Slack, Teamwork.com

As a real estate development company, we were looking to get insight on several new name concepts for the new development we are starting to construct. we used the service to help us get unbiased opinions on over 20 names, narrowing down to 6 and then in a second survey, determining emotional resonance with the 6 to get it down to a clear winner.

• No hard numbers to provide yet
• but it gave us an overwhelming approval rate for one of the names we had not even considered as a top contender
• in the future we will use this to determine how to communicate with our varying target markets

Trello, Slack, Canva