Basic all-in-one marketing tool for small multifamily projects
May 28, 2022

Basic all-in-one marketing tool for small multifamily projects

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with ReachLocal

ReachLocal manages every aspect of the marketing for portfolios of multifamily buildings that I consulted with. They were able to do paid advertising, video ads, SEO, website management, CRM, and many more features for these smaller multifamily managers who aren't familiar with marketing strategies. I connected ReachLocal with this agency and worked with them.

Pros

  • SEO management
  • Google ad basics
  • Facebook ad basics

Cons

  • Google ad advanced features
  • Branding strategies not always the right strategy I've found
  • Website management for larger multifamily companies
  • Facebook ads
  • Google ads
  • Website management
  • Increase in numbers of meetings with prospective renters
  • Increase in emails from prospective renters
  • Higher likelihood of multifamily clients signing on
I haven't used any competitors listed, but I am familiar with GTMA and have worked with them. Their advertising strategies have been more robust, and I prefer their Google ads and Facebook ads methods over ReachLocals. I like ReachLocals basic report functionality over GTMA's. GTMA does SEO stronger than ReachLocal as well.

Do you think LocaliQ delivers good value for the price?

Yes

Are you happy with LocaliQ's feature set?

Yes

Did LocaliQ live up to sales and marketing promises?

No

Did implementation of LocaliQ go as expected?

Yes

Would you buy LocaliQ again?

No

ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.

LocaliQ Feature Ratings

6.5
Dynamic content
6
Landing pages
5
A/B testing
8
Mobile optimization
7
List management
Not Rated
6.3
Lead nurturing automation
6
Lead scoring and grading
5
Data quality management
8
Automated sales alerts and tasks
Not Rated
Campaign Management ()
Not Rated
7.0
Social sharing and campaigns
7
Social profile integration
7
6.0
Dashboards
7
Standard reports
8
Custom reports
3
Platform & Infrastructure ()
Not Rated

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