All-in-One Marketing Platforms

Best All-in-One Marketing Platforms include:

HubSpot, Mailchimp, and SharpSpring.

All-in-One Marketing Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

All-in-One Marketing Platforms Overview

What are All-in-One Marketing Platforms?

All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.


All-in-One Marketing tools tend to focus on ease of use rather than offering advanced or sophisticated capabilities.

All-in-One Marketing Platforms Features & Capabilities

Not all of the products in this category include all of these capabilities. However, the idea behind these tools is to cover the majority of SMB marketing needs with one system.


Common features of all-in-one marketing solutions include:

  • Email Marketing

  • Lead Management

  • Event Management

  • Web Forms & Surveys

  • Websites & Landing Pages

  • Blogging or Content Management

  • A/B Testing

  • SEO

  • Social Media Marketing

  • Mobile Marketing

  • Live Chat

  • Dashboards and Analytics

  • Ecommerce and point-of-sale

Pricing Information

Products in this category range from as little as $5/month to around $200/month. There may be limits on the number of users, feature sets, or the number of contacts in the database.

All-in-One Marketing Products

(1-25 of 47) Sorted by Most Reviews

HubSpot
1,586 ratings
627 reviews
Top Rated
HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
SharpSpring
448 ratings
369 reviews
Top Rated
SharpSpring is a comprehensive marketing automation platform. This solution offers behavior-based email marketing, native or third party CRM integration, dynamic forms, social media management, landing page and blog builders, and universal CMS compatibility.
Mailchimp
1,821 ratings
247 reviews
Top Rated
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Keap (formerly Infusionsoft)
219 ratings
106 reviews
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
Kentico
84 ratings
44 reviews
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
BenchmarkONE (formerly Hatchbuck)
48 ratings
32 reviews
Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
Adobe Business Catalyst (Discontinued)
61 ratings
21 reviews
Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and online stores. It has a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It is scheduled to be shutdown in 2021.
OutboundEngine
19 ratings
18 reviews
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professional…
GoSquared
22 ratings
13 reviews
GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App displays historical…
Spokal
11 ratings
8 reviews
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
ThriveHive
8 ratings
5 reviews
ThriveHive presents a sutie of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition, ThriveHive p…
ReachLocal
7 ratings
4 reviews
ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead conversion (Rea…
Growave (formerly SocialShopWave)
4 ratings
4 reviews
Growave (formerly SocialShopWave), a small company in Kyrgyzstan, offers a Social Login app for Shopify stores, and social product reviews and comments.
Wishpond
6 ratings
4 reviews
Wishpond's marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or …
emfluence Marketing Platform
5 ratings
4 reviews
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and…
Epom Ad Server
3 ratings
3 reviews
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inv…
Experiture Marketing Platform
3 ratings
3 reviews
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
Jumplead
3 ratings
3 reviews
Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.
Kareo Marketing
2 ratings
1 reviews
Kareo Marketing provides practice marketing and patient communication solutions for healthcare providers. The solution provides doctor websites, search engine marketing and reputation management, online scheduling, appointment reminders, patient recall/re-care marketing, and mobile secure messaging.
SambaSaaS
2 ratings
1 reviews
SambaSaaS is comprehensive cloud marketing software. It includes tools that let users automate search engine optimization (SEO), schedule social media marketing posts across LinkedIn, Twitter, and Facebook. It also enables users to publish content; broadcast press releases; track inbound phone and f…
LeadsPedia
3 ratings
1 reviews
LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities. LeadsPedia is designed to make information easier to see one place and use it to make faster, better‑informed decisions ab…
zigihub
1 ratings
1 reviews
zigihub is an Integrated Marketing Automation and CRM Platform. According to the vendor, the product uses machine learning to suggest the next best action.
Thryv
2 ratings
1 reviews
DexYP (formerly Dex Media and YP) offers Thryv, an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
ContactPigeon
1 ratings
1 reviews
ContactPigeon is an all-in-one marketing automation solution for eCommerce. It combines powerful features such as email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. We enable eCommerce and B…
SalesPanda
2 ratings
1 reviews
SalesPanda is an inbound marketing software aimed at small businesses. According to the vendor, the product helps users: Create and Manage ContentIncrease Website TrafficEngage and Convert VisitorsNurture and Close Leads Users can create marketing collateral with a content editor and editable templ…