All-in-One Marketing Platforms

Top Rated All-in-One Marketing Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

All-in-One Marketing Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

All-in-One Marketing Platforms Overview

What are All-in-One Marketing Platforms?

All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.


All-in-One Marketing tools tend to focus on ease of use rather than offering advanced or sophisticated capabilities.

All-in-One Marketing Platforms Features

Not all of the products in this category include all of these capabilities. However, the idea behind these tools is to cover the majority of SMB marketing needs with one system.


Common features of all-in-one marketing solutions include:

  • Email Marketing

  • Lead Management

  • Event Management

  • Web Forms & Surveys

  • Websites & Landing Pages

  • Blogging or Content Management

  • A/B Testing

  • SEO

  • Social Media Marketing

  • Mobile Marketing

  • Live Chat

  • Dashboards and Analytics

  • Ecommerce and point-of-sale

All-in-One Marketing Platforms Comparison

Before deciding to purchase an all-in-one marketing platform, consider these three key factors:



  1. Feature tradeoffs: is it more important for your business to find a platform with an incredibly robust WYSIWYG editor, or strong data management capabilities, or useful lead management and scoring features? Some platforms perform better in certain areas than others. Before you start evaluating different products, prioritize the features that are most mission-critical for your business.

  2. Learn curve and usability: how easy is it to learn how to use the software? Will the rest of your team be quick to adopt the new platform and start using it regularly? Things like how steep the learning curve is and how user-friendly the software is can play a large role in determining how widely adopted the tool will be by the rest of your business. Check the product scorecard tab on a product’s profile page on TrustRadius to see what their usability score is.

  3. Cost: does the tool you're considering fit within your budget? Does the licensing model and contract length make sense for your business? Is there a free version of the tool you can start with to see if it will meet all your requirements? All of these are great questions to ask yourself (and vendors!) before purchasing a new platform.

Pricing Information

Products in this category range from as little as $5/month to around $200/month. There may be limits on the number of users, feature sets, or the number of contacts in the database.

All-in-One Marketing Products

(1-25 of 51) Sorted by Most Reviews

HubSpot Marketing Hub

HubSpot Marketing Hub

Customer Verified
Top Rated
Starting Price $200

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

SharpSpring

SharpSpring

Customer Verified
Top Rated

SharpSpring is presented as a comprehensive revenue growth platform with robust sales and marketing automation features, functionality and performance. SharpSpring boasts one of the most flexible platforms on the market, with powerful, behavior-based email marketing, native or 3rd…

Mailchimp

Mailchimp

Customer Verified
Top Rated
Starting Price $10

MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.

Keap (formerly Infusionsoft)

Keap

Customer Verified
Starting Price $199

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

Kentico Xperience

Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

OutboundEngine

OutboundEngine

Customer Verified

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects…

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and online stores. It has a built-in CRM framework in addition to sales, service, and marketing features including eCommerce and Email Marketing tools. It is scheduled to be shutdown…

GoSquared

GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App…

Spokal

Spokal

Starting Price $49

Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.

Growave (formerly SocialShopWave)

Growave (formerly SocialShopWave), a small company in Kyrgyzstan, offers a Social Login app for Shopify stores, and social product reviews and comments.

ThriveHive

ThriveHive presents a sutie of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition,…

Wishpond

Wishpond's marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in…

ReachLocal

ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead…

emfluence Marketing Platform

The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform…

Jumplead

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

Epom Ad Server

Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-…

Experiture Marketing Platform

The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.

LeadsPedia

LeadsPedia is a hosted Lead Distribution and Call Tracking and Routing Software that provides users with advanced validation, verification, routing, and monitoring capabilities. LeadsPedia is designed to make information easier to see one place and use it to make faster, better‑informed…

Frontify

Frontify is an all-in-one, cloud-based software for managing an entire brand, not just its assets. Frontify boasts strong implementation, usability, support, and functionality. With plans for all company sizes, the vendor states Frontify is used by 2,500 brands globally. Frontify…

Thryv

DexYP (formerly Dex Media and YP) offers Thryv, an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.

Kareo Marketing

Kareo Marketing provides practice marketing and patient communication solutions for healthcare providers. The solution provides doctor websites, search engine marketing and reputation management, online scheduling, appointment reminders, patient recall/re-care marketing, and mobile…

SalesPanda

SalesPanda is an inbound marketing software aimed at small businesses. According to the vendor, the product helps users: Create and Manage ContentIncrease Website TrafficEngage and Convert VisitorsNurture and Close Leads Users can create marketing collateral with a content editor…

SambaSaaS

SambaSaaS is comprehensive cloud marketing software. It includes tools that let users automate search engine optimization (SEO), schedule social media marketing posts across LinkedIn, Twitter, and Facebook. It also enables users to publish content; broadcast press releases; track…

zigihub

zigihub is an Integrated Marketing Automation and CRM Platform. According to the vendor, the product uses machine learning to suggest the next best action.

Frequently Asked Questions

What do all-in-one marketing platforms do?

All-in-one marketing platforms provide businesses with an integrated set of online marketing capabilities. These features include things like email marketing, audience segmentation and targeting tools, marketing CRM, reporting and analytics, dynamic content, campaign and email templates, social media marketing, etc.

These tools often have similar capabilities to marketing automation platforms. However, all-in-one platforms are usually aimed at smaller businesses and start-ups while marketing automation tools are usually better-suited for enterprises and larger marketing agencies.

What are the benefits of using an all-in-one marketing platform?

For smaller organizations, one of the main benefits of using an all-in-one marketing tool is being able to take care of all marketing needs and activities within one platform. Rather than having a different tool for social media marketing, email marketing, website and landing page building, and more—an all-in-one platform allows businesses to centralize all these activities within one system.

This not only helps businesses save money by not spending on multiple different tools, but it decreases the chance that some information gets lost between the different systems.

How much do all-in-one marketing platforms cost?

Some vendors, like Mailchimp and Hubspot Marketing Hub, offer a free version of their software or certain free features. Paid platforms can range from as little as $10 per month up to multiple thousands of dollars per month, depending on the number of users and features included.