Best All-in-One Marketing Platforms16All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example: marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.HubSpot1https://dudodiprj2sv7.cloudfront.net/product-logos/Cq/Wb/7U4V62SK5Z3I.PNGSharpSpring2https://dudodiprj2sv7.cloudfront.net/product-logos/IO/Hz/EUTIG343OTFM.PNGInfusionsoft3https://dudodiprj2sv7.cloudfront.net/product-logos/VP/ow/HRCFQK0MWTVF.PNGKentico4https://dudodiprj2sv7.cloudfront.net/product-logos/6l/iz/G1F8UE30T9VO.PNGHatchbuck5https://dudodiprj2sv7.cloudfront.net/product-logos/aj/cb/G20BCZVQH0LX.PNGAdobe Business Catalyst6https://dudodiprj2sv7.cloudfront.net/vendor-logos/wz/eT/6KLTR4CT92LN-180x180.PNGGoSquared7https://dudodiprj2sv7.cloudfront.net/product-logos/Hd/Yv/CTZPVBQHMEVV.PNGBooker8https://dudodiprj2sv7.cloudfront.net/product-logos/Jc/rZ/UAKFX7IRRI9R.PNGSpokal9https://dudodiprj2sv7.cloudfront.net/product-logos/CH/d5/ZGV2TD3OGO7V.PNGSalesfusion10https://dudodiprj2sv7.cloudfront.net/product-logos/Dk/w4/MBP2G1O5NV8K.JPEGOutboundEngine11https://dudodiprj2sv7.cloudfront.net/vendor-logos/0v/e3/PTW8Z8WSPJB2-180x180.PNGWishpond12https://dudodiprj2sv7.cloudfront.net/product-logos/qK/52/MJQMQ5UENJ5R.PNGReachLocal13https://dudodiprj2sv7.cloudfront.net/product-logos/Cv/oh/IRRRB18VKWZA.PNGemfluence Marketing Platform14https://dudodiprj2sv7.cloudfront.net/product-logos/i4/fE/2A44KJ1E96V5.GIFJumplead15https://dudodiprj2sv7.cloudfront.net/vendor-logos/As/wg/XV4ORL0J80F7-180x180.PNGExperiture Marketing Platform16https://dudodiprj2sv7.cloudfront.net/product-logos/Ed/sj/0J5CM76NADXH.pngEmarsys17https://dudodiprj2sv7.cloudfront.net/product-logos/Oa/NS/42KUJR9ZXPCS.PNGEpom Ad Server18https://dudodiprj2sv7.cloudfront.net/vendor-logos/U7/qG/OP8KC0FP3W35-180x180.PNGOmniconvert19https://dudodiprj2sv7.cloudfront.net/product-logos/pV/JP/1HW76X6BC0M9.JPEGSambaSaaS20https://dudodiprj2sv7.cloudfront.net/product-logos/Nk/dN/UH2AVD75PZAN.PNGzigihub21https://dudodiprj2sv7.cloudfront.net/product-logos/79/lA/J6NG6SRTGMWL.JPEGCapillary22https://dudodiprj2sv7.cloudfront.net/vendor-logos/8b/ki/3ENA9V2E5020-180x180.PNGTotus23https://dudodiprj2sv7.cloudfront.net/vendor-logos/3X/B9/J16ZZJ8P05JR.pngWebEngage24https://dudodiprj2sv7.cloudfront.net/product-logos/6M/wp/5TOKGW7TZ3IG.PNGinBoundio25https://dudodiprj2sv7.cloudfront.net/product-logos/y7/tq/FIUFNX8CCEIR.PNG

All-in-One Marketing Platforms

Best All-in-One Marketing Platforms

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

All-in-One Marketing Platforms Overview

What are All-in-One Marketing Platforms?

All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.


All-in-One Marketing tools tend to focus on ease of use rather than offering advanced or sophisticated capabilities.

All-in-One Marketing Platforms Features & Capabilities

Not all of the products in this category include all of these capabilities. However, the idea behind these tools is to cover the majority of SMB marketing needs with one system.


Common features of all-in-one marketing solutions include:

  • Email Marketing

  • Lead Management

  • Event Management

  • Web Forms & Surveys

  • Websites & Landing Pages

  • Blogging or Content Management

  • A/B Testing

  • SEO

  • Social Media Marketing

  • Mobile Marketing

  • Live Chat

  • Dashboards and Analytics

  • Ecommerce and point-of-sale

Pricing Information

Products in this category range from as little as $5/month to around $200/month. There may be limits on the number of users, feature sets, or the number of contacts in the database.

All-in-One Marketing Products

Listings (1-25 of 41)

HubSpot

1209 Ratings

HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more.

SharpSpring

127 Ratings

SharpSpring is a flexible and comprehensive marketing automation platform. This solution offers behavior-based email marketing, native or third party CRM integration, dynamic forms, social media management, landing page and blog builders, universal CMS compatibility, and integration with hundreds...

Infusionsoft

183 Ratings

Infusionsoft is a small business-focused, comprehensive sales and marketing platform, which includes basic contact management, CRM, marketing automation and e-commerce capabilities into a single, subscription-based SaaS product. Functionality included in Infusionsoft's software includes: Automated...

Kentico

70 Ratings

Kentico’s product line includes Kentico EMS, the all-in-one CMS, E-commerce, and Online Marketing platform, and Kentico Cloud, the comprehensive cloud-first headless CMS and digital experience platform.Kentico EMS’s rich selection of out-of-the-box web parts, easy customizations, and open API...

Hatchbuck

39 Ratings

Hatchbuck is an all-in-one sales and marketing platform designed for small business.

Adobe Business Catalyst

56 Ratings

Adobe Business Catalyst is an all-in-one cloud-hosted system for building and managing web content and on online store. It has a built-in CRM framework, and sales, service, and marketing features including eCommerce and Email Marketing tools. It was acquired by Adobe in 2009, five years after the...

GoSquared

21 Ratings

GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App displays...

Booker

24 Ratings

Booker is a leading appointment scheduling, point-of-sale, and business management software that powers thousands of spas and salons worldwide. The software includes a complete suite of management tools, and provides integrated online booking, marketing, and more. Booker is completely web-based,...

Spokal

10 Ratings

Spokal is an all-in-one inbound marketing platform designed specifically for small businesses and freelancers who don’t have a full-time marketing department. It works with existing WordPress websites. Spokal offers a drag & drop content editor and social media sharing calendar, as well as...

Salesfusion

17 Ratings

Salesfusion is a marketing automation platform that helps small and mid-sized businesses attract new opportunities, convert them into customers and nurture them into lifetime relationships.The vendor says that its solution is unique because it provides a CRM-style relational database and native...

OutboundEngine

6 Ratings

OutboundEngine says its product provides a hands-off way for independent professionals to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and...

Wishpond

4 Ratings

Wishpond's marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or...

ReachLocal

7 Ratings

ReachLocal is an all-in-one digital marketing system designed for SMBs. The ReachLocal online marketing suite includes solutions for: search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), lead conversion...

emfluence Marketing Platform

4 Ratings

The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B...

Jumplead

3 Ratings

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

Experiture Marketing Platform

3 Ratings

The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.

Emarsys

11 Ratings

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive...

Epom Ad Server

2 Ratings

Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile...

Omniconvert

3 Ratings

Omniconvert (formerly Marketizator) is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. The rebrand of Omniconvert means that users are...

SambaSaaS

2 Ratings

SambaSaaS is comprehensive cloud marketing software. It includes tools that let users automate search engine optimization (SEO), schedule social media marketing posts across LinkedIn, Twitter, and Facebook. It also enables users to publish content; broadcast press releases; track inbound phone and...

zigihub

1 Ratings

zigihub is an Integrated Marketing Automation and CRM Platform. According to the vendor, the product uses machine learning to suggest the next best action.

Capillary

We don't have enough ratings and reviews to provide an overall score.

Capillary is a marketing engagement platform which includes CRM, marketing automation, business intelligence and social media capabilities.

Totus

We don't have enough ratings and reviews to provide an overall score.

WebEngage

We don't have enough ratings and reviews to provide an overall score.

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Emails Text MessagesAccording to the vendor, cross-device tracking...

inBoundio

We don't have enough ratings and reviews to provide an overall score.

inBoundio is an online marketing platform to manage social media accounts like Facebook or Twitter and create landing pages to capture leads. These leads can be transferred to a built-in CRM and you can do the follow up through built-in email marketing.

All-in-One Marketing Articles

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Earlier this year, we announced poll results of its online visitor and member base that underscore how significant independent peer reviews are becoming in B2B software purchasing process. The study reveals that 42 percent of visitors to TrustRadius have not yet contacted a vendor despite the fact that the vast majority (90 percent) is in an active evaluation cycle and 58 percent of them are planning to buy software within 90 days.  
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